The European Commission strikes again: Pay the toll, do not pass Go.

A racket by any other name: The EC’s shakedown of US tech companies continues unabated. It’s that time of year again, when the European Commission announces its latest wave of hot new fines that it has conjured up to level the EU playing field against US tech companies. I am really not a cynical person, […]

Apple: Inflection, Reflection or Reset–Futurum Tech Podcast Episode 051

On this week’s edition of the Futurum Tech Podcast, is Apple on the verge of another major transition? North Korea launches a smartphone. Verbal skirmishes between Nokia and Huawei set the stage for a new phase in global 5G competition. Google returns to the bottom of the ocean, and sends cars into fields. Those stories, and more, coming up on this episode of FTP.

Why “YouTube is too big to fix completely” is not an acceptable answer from a CEO

There are myriad reasons why “YouTube is too big to fix completely” is not an acceptable answer from a CEO. Especially now, as the regulators are coming. If nothing else, Google’s Sundar Pichai’s lackluster answer just provided fresh new ammunition to lawmakers and ambitious bureaucrats betting their careers on the upcoming fight between Washington DC and Google.

The Art of the Raw Deal–Futurum Tech Podcast Episode 047

On this edition of the Futurum Tech Podcast, we’re going to take a look at the increasingly chaotic trade situation between the US and China. What does it mean for Huawei and what does it mean for the rest of the world? We’re also going to take a look at the latest in facial recognition […]

US vs CHINA: Executive Disorders?–Futurum Tech Podcast Episode 045

On this episode of FTP, we take a look at the impact of the growing conflict between the United States and China involving trade, intellectual property, cybersecurity and now presidential executive orders. Plus, we’ll take a look at Cisco’s earnings, how Google is using a new Translatotron to transmogrify translation, the latest in US cybersecurity initiatives, major networks and what they’re doing with your personal data. And then finally, HPE is acquiring Cray, the coolest supercomputer company ever. And that and more on this episode of FTP.

Google’s Pixel 3a is a Clever Business Move — Here’s Why

Google Pixel 3a

Google’s introduction of the Pixel 3A is a clever, and strategic, business move. Not only does it serve a market need, it will require other manufacturers to step up. In addition, it introduces its phones to a much larger market, expands its footprint, and sets the stage to later move customers to a more pricey device.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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