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How Google Is Constructing the Path for AI-Generation Developers

How Google Is Constructing the Path for AI-Generation Developers

In this market brief by Futurum Research, in partnership with Google Cloud, we explore how Google’s approach to AI development aims to accelerate innovation, reduce friction for developers, and help organizations translate AI potential into production-ready solutions.

Did GitHub Agent HQ Quietly Show Up in Microsoft VS Code 1.110?

Did GitHub Agent HQ Quietly Show Up in Microsoft VS Code 1.110

Mitch Ashley, VP Practice Lead at Futurum, shares his insights on how VS Code 1.110’s agent plugins, hooks, and Git-based distribution embed agent development control surface capabilities directly into the development environment, expanding platform engineering’s mandate.

Google ADK Is Not a Toolkit – It Is an Agent Execution Framework

Google ADK Is Not a Toolkit – It Is an Agent Execution Framework

Mitch Ashley, VP and Practice Lead of Software Lifecycle Engineering at Futurum, shares his insights on how Google ADK’s new integrations turn agent frameworks into an execution layer, connecting GitHub, Jira, MongoDB, and observability platforms to drive production‑grade AI agents.

The Seven Principles of Observability-Native

The Seven Principles of Observability-Native

Mitch Ashley, VP Practice Lead at Futurum, shares his insights on why observability-native architecture is the prerequisite for enterprise AI agent
deployment at scale and what the seven principles mean for vendors and practitioners.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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