ServiceNow Releases Now Platform Washington D.C. Update

ServiceNow Releases Now Platform Washington D.C. Update

Keith Kirkpatrick, Research Director with The Futurum Group, covers the release of Washington D.C., ServiceNow’s first platform launch of 2024, which offers more generative AI, workflow automation capabilities, and a unified interface.

Zendesk to Acquire Service Automation Provider Ultimate

Zendesk to Acquire Service Automation Provider Ultimate

Keith Kirkpatrick, Research Director with The Futurum Group, covers Zendesk’s planned acquisition of Service Automation Provider Ultimate and discusses how certain capabilities will help drive more adoption of automated bots.

Google Cloud Announces Generative AI Advances at HIMSS

Google Cloud Announces Generative AI Advances at HIMSS

Keith Kirkpatrick, Research Director with The Futurum Group, covers Google’s AI-focused announcements from the HIMSS conference and discusses the most interesting AI use cases, potential benefits, and future opportunities for the platform vendor.

Enterprising Insights, Episode 16: Mid-Market SaaS Applications

Enterprising Insights, Episode 16: Mid-Market SaaS Applications

Keith Kirkpatrick, Research Director at The Futurum Group, discusses the opportunity for SaaS vendors in the mid-market, covering the differences in the buying criteria and product demands between buying types, and discusses how generative AI may be a game-changer in the market.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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