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Cisco-Led Consortium Addressing AI’s Impact on the Workforce

Cisco-Led Consortium Addressing AI's Impact on the Workforce

Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of a tech consortium led by Cisco focused on AI upskilling and reskilling the workers of today and tomorrow to ensure labor demands can be effectively addressed.

Twilio Launches Unified Profiles and Agent Copilot

Twilio Launches Unified Profiles and Agent Copilot

Keith Kirkpatrick, Research Director with The Futurum Group, covers Twilio’s announcement of Unified Profiles and Agent Copilot and discusses the potential value to organizations and the potential benefit to Twilio’s Segment business.

SAP Announces New Generative AI Features for SAP Concur Users

SAP Announces New Generative AI Features for SAP Concur Users

Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP Concur’s new generative AI-powered enhancements, which are designed to reduce user friction, increase compliance, and allow greater coordination between users and accounting teams.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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