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Incorporating Generated Images into Adobe’s Firefly Model

Incorporating Generated Images into Adobe’s Firefly Model

The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Adobe’s incorporation of generated images used to train their Firefly model and discuss the implications for Adobe and the larger generative AI image market as a whole.

Google Cloud Next: My Four Key Takeaways

Google Cloud Next: My Four Key Takeaways

Keith Kirkpatrick, Research Director with The Futurum Group, covers Google’s Workspace-related announcements from Google Cloud Next and discusses the impact of these enhancements on workers’ and Google’s strategy.

Future-Ready Company Cultures: HR Tech & Culture Intelligence

Future-Ready Company Cultures: HR Tech & Culture Intelligence

In this episode of The Futurum Tech podcast, Semos Cloud’s CTO Saso Ivanovski discusses the technological advances in HR Tech and the evolution of employee experience, and explains how Culture Intelligence will shape the future of HR landscapes.

Salesforce Announces Public Sector Einstein 1 for Service

Salesforce Announces Public Sector Einstein 1 for Service

Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of Public Sector Einstein 1 for Service, which is designed to address the productivity, efficiency, and data needs of government and public agency organizations.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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