Will ServiceNow and Google Cloud’s AI Agent Alliance Disrupt the Autonomous Enterprise Race?
ServiceNow and Google Cloud partnered to deliver AI agent solutions for autonomous enterprise operations, targeting 5G, retail, and IT sectors while raising concerns about vendor lock-in and scalability.
Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark
Keith Kirkpatrick, Research Director with Futurum Research analyzes Pegasystems’ Q1 FY 2026 earnings, focusing on Pega Cloud ACV growth nearing $1 billion, Blueprint AI’s pipeline impact, and the enterprise AI cost dynamics shaping Pega’s strategy.
ServiceNow Q1 FY 2026 Results Raise Full-Year Subscription Outlook
Futurum Research at The Futurum Group reviews ServiceNow Q1 FY 2026 earnings, focusing on AI product adoption, security expansion through acquisitions, and what embedded AI packaging means for enterprise workflow buying.
Will Adobe’s Brand Visibility Solution Rewrite the Rules of AI-Driven Customer Experience?
Adobe expands Experience Manager with a brand visibility solution for AI-driven customer engagement, positioning itself against Salesforce, Oracle, and SAP as generative AI becomes enterprises’ primary discovery channel.
Adobe CX Enterprise Coworker Aims to Disrupt Agentic AI in Customer Experience
Adobe launches CX Enterprise Coworker, an agentic AI platform orchestrating customer experience workflows across siloed systems, positioning itself against legacy CX suites and AI-native competitors.
Twilio Flex as an Embeddable Contact Center: Will Platform Integration Redefine CX Sourcing for the Enterprise?
Twilio Flex’s embeddable contact center capability intensifies CCaaS competition, offering enterprises deeper integration and AI-driven customization while challenging legacy providers.
Futurum Signal Update: Will Agentic AI Differentiate Sales, Marketing & Service?
Keith Kirkpatrick, VP and Research Director at Futurum, explains the core factors that are driving the evolution of the increasingly agentic-focused sales, marketing, and service platforms market.
Will Canva AI 2.0’s Quest for Enterprise Relevance be Derailed by IP Concerns?
Keith Kirkpatrick, VP & Research Director at The Futurum Group covers the news from Canva Create 2026, particularly the announcement of Canva AI 2.0, and discusses the key issues buyers and other vendors should pay attention to.
Will Adobe’s Firefly Assistant Redefine Agentic Creative Workflows?
Keith Kirkpatrick, VP & Research Director at Futurum, covers Adobe’s announcement of a new creative agent and enhanced Firefly features and capabilities, and discusses the impact on Adobe and its competitors.
Can HubSpot’s Agentic AI Bet Disrupt Enterprise CRM’s Old Guard?
HubSpot’s new AI agents and agentic capabilities position it as a credible challenger to Salesforce and Microsoft, capturing enterprise demand for AI-powered task automation.
Adobe Stock’s New Site: Can Enhanced Content Discovery Drive Creative ROI for Enterprises?
Adobe redesigned Stock for enterprises with smarter search and integrations, raising questions about whether better discovery delivers real business value amid AI-driven commoditization.
Will Technology Friction Derail the ROI Promise of Enterprise AI Investments?
Despite record AI spending, enterprises lose 51 workdays per employee yearly to technology friction due to inadequate training, undermining ROI and requiring robust user enablement for platform-first strategies to succeed.
