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Author: Brad Shimmin

Enterprise Data Analytics Survey Finds 59% Investing in Semantic Layers as Critical AI Infrastructure
March 30, 2026

Enterprise Data Analytics Survey Finds 59% Investing in Semantic Layers as Critical AI Infrastructure

Brad Shimmin, VP & Practice Lead at Futurum, reveals that nearly 59% of organizations are directing incremental budget toward semantic layers as accuracy concerns dominate AI trust....
Brad Shimmin
Snowflake's SnowWork Targets the Gap Between Data Insight and Business Action
March 25, 2026
 

Snowflake’s SnowWork Targets the Gap Between Data Insight and Business Action

Brad Shimmin and Nick Patience explore Snowflake’s Project SnowWork and how the Agentic Enterprise Control Plane turns the AI Data Cloud into a "system of action" for autonomous workflows across...
Brad Shimmin
Brad Shimmin
 & 
Oracle Positions AI Database 26ai to Lead $1.2 Trillion Market by Bridging the Agentic Reasoning Gap
March 25, 2026
 

Oracle Positions AI Database 26ai to Lead $1.2 Trillion Market by Bridging the Agentic Reasoning Gap

Brad Shimmin and Keith Kirkpatrick of Futurum explore Oracle's pivot to agentic plumbing. Oracle is embedding autonomous reasoning directly into Oracle AI Database 26ai to solve the enterprise data latency...
Brad Shimmin
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Grounding the Agentic Mandate As the Semantic Layer Market Eyes 19% Growth, Microsoft Fabric IQ Targets Leaders Prioritizing AI Investment
March 20, 2026
 

Grounding the Agentic Mandate: As the Semantic Layer Market Eyes 19% Growth, Microsoft Fabric IQ Targets Leaders Prioritizing AI Investment

Brad Shimmin, VP and Practice Lead at Futurum, shares insights from FabCon and SQLCon 2026 on how Microsoft is leveraging the new Database Hub and Fabric IQ to unify transactional...
Brad Shimmin
Prioritizing Intent Over Movement Semantic Layer Market to Hit 19% Growth Compared to 12% for Manual Engineering
March 16, 2026

Prioritizing Intent Over Movement: Semantic Layer Market to Hit 19% Growth Compared to 12% for Manual Engineering

Brad Shimmin, VP and Practice Lead at Futurum, explores the release of the OSI v0.1 specification and why a standardized semantic layer is the non-negotiable foundation for driving 300% more...
Brad Shimmin
Domo Q4 FY 2026 Earnings Show Record Billings And Profitability Gains
March 13, 2026
 

Domo Q4 FY 2026 Earnings Show Record Billings And Profitability Gains

Brad Shimmin, Vice President & Practice Lead Futurum, analyzes Domo’s Q4 FY 2026 results, focusing on record billings, improving retention, and AI-led workflow automation strategy as the company pushes consumption...
Brad Shimmin
Dataiku Pivots to AI Success. Can One Control Plane Master a Multi-Cloud Agent Wilderness
March 12, 2026
 

Dataiku Pivots to AI Success. Can One Control Plane Master a Multi-Cloud Agent Wilderness?

Brad Shimmin, VP and Practice Lead at Futurum, explores Dataiku's pivot to "The Platform for AI Success." He analyzes how new tools for agent management and visual orchestration aim to...
Brad Shimmin
CData Trades in Vibe-Coding for Industrial-Grade Enterprise AI Infrastructure
March 10, 2026
 

CData Trades in Vibe-Coding for Industrial-Grade Enterprise AI Infrastructure

Brad Shimmin, Vice President at Futurum, analyzes CData’s March 9th pivot toward enterprise AI infrastructure. CData is tackling the AI "accuracy gap" with a validated 98.5% query success rate and...
Brad Shimmin
Can a Database Truly Be a Genius – IBM’s Shift Toward Agentic Autonomy
March 10, 2026

Can a Database Truly Be a Genius? – IBM’s Shift Toward Agentic Autonomy

Brad Shimmin, VP and Practice Lead at Futurum, explores IBM’s shift toward agentic autonomy. He analyzes how the new Db2 Genius Hub uses intent-driven reasoning to eliminate the "maintenance tax"...
Brad Shimmin
Teradata Trades Duct Tape for Unified Intelligence With Its Latest Release
March 10, 2026
 

Teradata Trades Duct Tape for Unified Intelligence With Its Latest Release

Brad Shimmin, VP and Practice Lead at Futurum, analyzes Teradata’s launch of the Agentic Enterprise Vector Store. This multi-modal pivot aims to challenge the standalone vector database by bringing AI...
Brad Shimmin
Snowflake Q4 FY 2026 Results Highlight AI-Led Consumption and Platform Expansion
March 2, 2026
 

Snowflake Q4 FY 2026 Results Highlight AI-Led Consumption and Platform Expansion

Brad Shimmin, Vice President & Practice Lead at Futurum analyzes Snowflake’s Q4 FY 2026 earnings, highlighting AI-driven consumption growth, expanding platform scope, and guidance shaping expectations for FY 2027....
Brad Shimmin
Can Salesforce’s Data 360 Pricing Overhaul Deliver Predictable ROI?
March 2, 2026
 

Can Salesforce’s Data 360 Pricing Overhaul Deliver Predictable ROI?

Keith Kirkpatrick and Brad Shimmin of Futurum cover Salesforce’s pricing and packaging changes for Data 360, and discuss the implications for the company and the overall data platform market....
Brad Shimmin
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