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Author: Brad Shimmin

The Semantic Layer Wars Why BI Must Remain the Center of Gravity for Trusted AI
December 22, 2025

The Semantic Layer Wars: Why BI Must Remain the Center of Gravity for Trusted AI

Brad Shimmin explains why the semantic layer is moving from dashboards to AI reasoning engines. Learn why BI teams are the essential Insight Engineers tasked with stopping AI hallucinations through...
Brad Shimmin
Five Key Reasons Why Confluent Is Strategic To IBM
December 9, 2025
 

Five Key Reasons Why Confluent Is Strategic To IBM

Brad Shimmin and Mitch Ashley at Futurum, share their insights on IBM’s $11B acquisition of Confluent. This bold move signals a strategic pivot, betting that real-time "data in motion" is...
Brad Shimmin
Mitch Ashley
 & 
AWS re:Invent 2025: Wrestling Back AI Leadership
December 5, 2025
 

AWS re:Invent 2025: Wrestling Back AI Leadership

Futurum analysts share their insights on how AWS re:Invent 2025 redefines the cloud giant as an AI manufacturer. We analyze Nova models, Trainium silicon, and AI Factories as AWS moves...
Mitch Ashley
Fernando Montenegro
Brad Shimmin
Brad Shimmin
Alex Smith
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Is Conversational Analytics in Looker the Tipping Point for Enterprise BI
November 18, 2025

Is Conversational Analytics in Looker the Tipping Point for Enterprise BI?

Brad Shimmin, industry analyst at Futurum, shares his insights on Google's GA of Conversational Analytics in Looker, a strategic move to defend traditional BI by grounding Gemini's power in a...
Brad Shimmin
From Data Paralysis to AI-Powered Progress
November 13, 2025

From Data Paralysis to AI-Powered Progress

In our latest Research Brief, From Data Paralysis to AI-Powered Progress, completed in partnership with Databricks, Futurum explores the challenges holding enterprises back and explains how a modern data intelligence...
Brad Shimmin
Chaos to Clarity The FinOps Imperative for Data, Analytics, and AI
November 10, 2025

Chaos to Clarity: The FinOps Imperative for Data, Analytics, and AI

In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, Futurum covers demand drivers for greater personalization and discusses the ways in...
Brad Shimmin
SAP and Snowflake Redefine Enterprise Data for AI Is Your ETL Strategy Already Obsolete
November 6, 2025
 

SAP and Snowflake Redefine Enterprise Data for AI: Is Your ETL Strategy Already Obsolete?

Brad Shimmin, VP and Practice Lead at Futurum, breaks down the SAP and Snowflake partnership. This isn't just an integration; it's a fundamental shift away from ETL that redefines enterprise...
Brad Shimmin
Oracle AI World 2025 Is the Database the Center of the AI Universe Again
October 20, 2025
 

Oracle AI World 2025: Is the Database the Center of the AI Universe Again?

Brad Shimmin, analyst at Futurum digs into Oracle AI World 2025, where the new Oracle AI Database 26ai and Autonomous AI Lakehouse signal a bold strategy to make the database...
Brad Shimmin
Is Open Semantic Interchange the Ceasefire AI Needs to Deliver Value?
October 10, 2025

Is Open Semantic Interchange the Treaty AI Needs to Deliver Value?

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on the new Open Semantic Interchange (OSI), a vendor-led standard aimed at fixing the data fragmentation that stalls enterprise...
Brad Shimmin
IBM TechXchange 2025: The Real Headliner is Data, Not AI
October 10, 2025
 

IBM TechXchange 2025: The Real Headliner is Data, Not AI

Brad at Futurum looks at IBM TechXchange 2025 and uncovers a strategic pivot from AI hype to the foundational challenge of enterprise data. IBM's latest announcements for watsonx, AgentOps, and...
Brad Shimmin
Cloudera EVOLVE25 While the Market Chased Cloud-Native Deployments, Cloudera Built the Hybrid Endgame
September 26, 2025
 

Cloudera EVOLVE25: While the Market Chased Cloud-Native Deployments, Cloudera Built the Hybrid Endgame

Brad Shimmin, Principal Analyst at Futurum, analyzes Cloudera's new hybrid multi-cloud fabric. At EVOLVE25, the company declared a hybrid endgame, betting that predictable economics and Private AI will win the...
Brad Shimmin
New Futurum Survey Shows Enterprise Demand for an AI-Ready Data
September 23, 2025

New Futurum Survey Shows Enterprise Demand for an AI-Ready Data

New survey: The enterprise AI mandate is here, but poor data quality is the #1 obstacle. See why leaders now invest in foundational data quality and availability to ensure ROI....
Brad Shimmin

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