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Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%
March 12, 2026

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...

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The Seven Principles of Observability-Native
February 25, 2026

The Seven Principles of Observability-Native

Mitch Ashley, VP Practice Lead at Futurum, shares his insights on why observability-native architecture is the prerequisite for enterprise AI agent deployment at scale and what the seven principles mean...
Voice-First AI Interfaces Are Quickly Expanding Beyond The Smart Speaker Segment
February 25, 2026

Voice-First AI Interfaces Are Quickly Expanding Beyond The Smart Speaker Segment

Olivier Blanchard, Research Director at Futurum, shares his insights on why AI-enabled hearables are quickly displacing AI-enabled “smart speakers” as the primary voice-first AI interface, and what the implications of...
AI Workload Priorities Diversify as Enterprises Push Compute Beyond Training
February 25, 2026

AI Workload Priorities Diversify as Enterprises Push Compute Beyond Training

Brendan Burke, Research Director at Futurum, reveals that no single AI workload is primary for most enterprises, with inference leading at just 34.6%. The balanced distribution demands workload-optimized processors and...
Can the CPU Market Meet Agentic AI Demand
February 24, 2026

Can the CPU Market Meet Agentic AI Demand?

Brendan Burke, Research Director at Futurum, unpacks the drivers of the CPU shortage in the data center market. Demand for agentic AI accelerated hyperscaler procurement of CPUs, leading to a...
Quest Builds an Automated Factory to Manufacture Enterprise Trust in Data
February 24, 2026

Quest Builds an Automated Factory to Manufacture Enterprise Trust in Data

Brad Shimmin, Vice President & Practice Lead, Data Intelligence, Analytics, and Infrastructure at Futurum, shares his insights on Quest Software’s new Trusted Data Management Platform. This report explores how Quest’s...
Executive Summary Panther Lake – The AI PC Processor the Enterprise Has Been Waiting For
February 24, 2026

Executive Summary: Panther Lake – The AI PC Processor the Enterprise Has Been Waiting For

Olivier Blanchard, Research Director at Futurum, dives into the timing, specs, competitive advantages, market positioning, and strategic importance of Intel’s Core Ultra Series 3 (Panther Lake) release and new 18A...

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