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Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%
March 12, 2026

Will the AWU Metric Drive Outcome Pricing Use by Enterprises Above 18.7%?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Salesforce’s introduction of agentic work units (AWUs), and shares his insights on how this ties into the larger trend of outcomes...

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CIO AI Priorities Pivot From Productivity to Innovation
March 6, 2026

CIO AI Priorities Pivot From Productivity to Innovation

Futurum’s Dion Hinchcliffe finds CIO AI priorities pivoting from productivity to innovation as desired AI outcomes shift dramatically and pilot-stage adoption collapses 31.2 pts across three quarterly CIO survey waves....
Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners' #1 Vendor Priority
March 4, 2026

Co-Sell Support Jumps 14.6 Points to 39.2%, Displacing Developer Tools as Channel Partners’ #1 Vendor Priority

Futurum survey of 400 channel partners finds channel partner co-sell demand surged to #1 vendor priority while training collapsed to last, as portfolio competitiveness anxiety doubled....
Futurum Research Cybersecurity Buyers Prioritize Integration Over Cost Savings
March 2, 2026

Futurum Research: Cybersecurity Buyers Prioritize Integration Over Cost Savings

Fernando Montenegro shares insights on new research revealing that cybersecurity buyers overwhelmingly prioritize operational integration over total cost of ownership when choosing security platforms....
Enterprises Prioritize Agent Observability Before They've Deployed Agents
February 26, 2026

Enterprises Prioritize Agent Observability Before They’ve Deployed Agents

Mitch Ashley, VP & Software Lifecycle Engineering practice lead at Futurum, shares new research showing enterprises are prioritizing AI agent observability before agents are deployed at scale, outranking distributed tracing...
Do AI Factories Signal a New Mandate for Certified Security - Report Summary
February 25, 2026

Do AI Factories Signal a New Mandate for Certified Security? – Report Summary

Fernando Montenegro at Futurum explores how the rise of AI factories mandates a shift toward hardware-enforced security and validated reference architectures to protect intelligence workloads without degrading GPU performance....
Semantic Layer Set to Become the Next Piece of Critical Infrastructure
February 25, 2026

Semantic Layer Set to Become the Next Piece of Critical Infrastructure

Brad Shimmin, VP and Practice Lead at Futurum, details why the Semantic Layer is projected to double its growth to 30% by 2031, becoming the critical "dictionary" that prevents Agentic...

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