To improve performance, enterprises need sales platforms that do more than capture opportunities. They need systems that connect sales activity to broader business operations, support standardized governance, improve collaboration between sales and finance, and help teams act on better data with greater confidence. The most effective approaches also create a foundation for stronger forecasting, better cross-sell execution, and more scalable revenue operations across the business.
In our latest Business Economic Value Report, From Pipeline to Financial Impact: The Business Economic Value of SAP Sales Cloud, completed in partnership with SAP, Futurum Research examines how SAP Sales Cloud delivers measurable business value across enterprise sales environments. Based on interviews with production-scale customer organizations and a normalized financial model per 100 users, the report examines how SAP Sales Cloud improves order quality, revenue predictability, executive visibility, and sales–finance alignment, supported by clearly quantified ROI, payback, and financial outcomes revealed in the full analysis.
In this report, you will learn:
- How SAP Sales Cloud helped participating organizations achieve strong, measurable ROI and rapid time-to-value—supported by detailed financial results in the report
- How improved cross-sell coordination and account visibility contributed to larger deal sizes and stronger sales effectiveness
- How standardized opportunity stages and shared dashboards improved forecast accuracy and revenue predictability
- How tighter alignment between front-office sales activity and back-office ERP data improved governance and decision-making
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Author Information
Don is the Research Director of the Business Economic Value service at The Futurum Group. He guides end-to-end engagements, from designing financial models and conducting research to delivering client-ready BEV deliverables.
Before joining Futurum, Don held senior leadership roles at HFS Research and IDC, where he built and scaled consulting programs, led TEV engagements, and provided strategic advisory council to Fortune 500 clients. With over twenty-five years of experience in consulting, market research, and business impact analysis, he has helped organizations address complex business challenges by translating data-driven insights into actionable strategies.
Don holds an MBA specializing in Market Research and a Bachelor of Science in Marketing Management from Boston University.
Keith Kirkpatrick is VP & Research Director, Enterprise Software & Digital Workflows for The Futurum Group. Keith has over 25 years of experience in research, marketing, and consulting-based fields.
He has authored in-depth reports and market forecast studies covering artificial intelligence, biometrics, data analytics, robotics, high performance computing, and quantum computing, with a specific focus on the use of these technologies within large enterprise organizations and SMBs. He has also established strong working relationships with the international technology vendor community and is a frequent speaker at industry conferences and events.
In his career as a financial and technology journalist he has written for national and trade publications, including BusinessWeek, CNBC.com, Investment Dealers’ Digest, The Red Herring, The Communications of the ACM, and Mobile Computing & Communications, among others.
He is a member of the Association of Independent Information Professionals (AIIP).
Keith holds dual Bachelor of Arts degrees in Magazine Journalism and Sociology from Syracuse University.
