PRESS RELEASE

The Futurum Group Acquires The CTO Advisor

4 Oct, 2023, AUSTIN, Texas — The Futurum Group, a leading global technology advisory, media and research firm today announced it agreed to acquire the CTO Advisor brand and business assets for an undisclosed amount. Founded by Keith and Melissa Townsend, the CTO Advisor business includes advisory projects, test labs, research and content production in podcasts such as CTO Advisor and CTO Dose.

Keith Townsend will remain the President of the CTO Advisor maintaining his role as chief advisor, researcher, and media personality where he will continue with his engaged style of connecting the dots between business, technology, and IT practitioners. We are thrilled to add The CTO Advisor to The Futurum Group bringing its expansive knowledge that helps deliver insights to many of the world’s largest technology vendors and practitioners through advisory, consulting research, and its popular media and podcast series.

Geared towards the technical c-suite audience, practitioners, and dev ops leaders, the CTO Advisor offers conversational exchanges with Keith, ranging from application development to IT governance, and infrastructure architecture with some of the brightest people in the industry. Rebranded as ‘Futurum.CTOAdvisor’, Keith will continue to produce and broadcast weekly episodes now tapping into the vast Futurum Group network.

Keith brings 25 years of experience as an enterprise architect and analyst. Keith has lead innovation at companies that include Lockheed Martin, AbbVie, and the Tribune Company. As a senior consultant at PwC, Keith has helped Fortune 50 clients transform their business model. Taking his experience to the CTO Advisor, Keith and his team built an impressive brand via research projects sponsored by customers including Intel, Dell Technologies, Veeam, and HPE.

“As a technology management consultant with more than two decades of experience in designing, implementing, and managing data center technologies, I am thrilled to join the most reputable independent advisory firm”, said Mr. Townsend. “The hands-on and deep exchanges we delve in with our guests will continue to evolve into tangible projects and implementations, some of which can now be featured on a grand scale”, he adds.

“We are thrilled to have The CTO Advisor as part of the Futurum Group. Having worked in and around The CTO Advisor for many years, we have witnessed his in depth insights and its influence in the market, said Daniel Newman, CEO of the Futurum Group. Growing our interactions with practitioners, developers, and the rest of the CTO Advisor audience will be a focal point for our business and we look forward to a long and successful growth path for the CTO advisor as part of our family of companies.”

The acquisition will take effect immediately, and Futurum.CTO series podcast will launch October 23.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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