SAS Global Forum 2019 Event Recap—Innovation to Improve Decision-Making

SAS Global Forum 2019 Event Recap—Innovation to Improve Decision-Making

SAS Global Forum 2019 Event Recap

I attended the SAS Global Forum 2019 event in Dallas this past week. Below is a press release announcing the latest SAS Platform release features, which are billed as innovation to help improve decision-making.

The Latest SAS Platform Release Features Innovation to Help Improve Decision-Making

SAS, the leader in advanced analytics, is enhancing its automated, simple, and powerful analytics platform to help digital disruptors and emerging leaders blaze a trail forward. The updated SAS® Platform delivers additional innovation in Artificial Intelligence (AI), specifically in the areas of machine learning, computer vision, natural language processing (NLP) and other technologies that underpin AI. Read the full press release here.

What Does a $1Bn Investment in Artificial Intelligence Yield as an ROI?

What does a $1 billion investment in artificial intelligence yield as an ROI? Quite a lot. At the SAS Global Forum event in Dallas, SAS put on what seemed at times to be a clinic in how to leverage AI to address real world problems with an eye toward simplicity and ease of use.

Observations from the SAS Global Forum 2019

The following are a few observations from my time at the SAS Global Forum event, speaking with both SAS executives and their clients.

First off, the firm has managed to inject its AI technologies widely throughout its product portfolio. From some really impressive computer vision to NLP and predictive analytics, it’s clear that the company has focused not on proof-of-concept initiatives but rather on enabling enterprises to address real-world problems. And while the focus of the event was clearly AI, the firm is still underselling itself.

Second, there were two common themes that flowed through many of the products and offerings: Risk management and data visualization. As we generate, and analyze for insights, an increasing volume of data, presenting insights in a format that is easy to digest and understand is paramount. And that’s exactly what SAS has done.

This also speaks to the former theme, by minimizing the risks associated with assessing data-driven insights. The core risk theme was focused on leveraging machine learning and predictive analytics to inform through suggestions that enhance user data. This utilized an approach that seemed a lot like error correction. For example: Analyzing historical data and patterns, as well as historical user accuracy to suggest adjustments to planning and forecasting entries. Simple, but a nice touch.

What’s Next?

The SAS Global Forum 2019 event provided much to think about, but SAS does have a way to go. The core engines are in place, even if the engines are highly vertical at this point.

Moving forward, I’d like to see more application of these tools into different verticals. For example, some of the machine learning and analytics tools for medical application could be transformed to other industries, such as banking, insurance, and investment sectors.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice. 

Check out some of my recent articles:

AWS Blockchain-as-a-Service: Blockchain Without the Overhead

Nutanix Delivers Karbon Kubernetes For the Enterprise

Author Information

Fred studied engineering and music at Syracuse University. A frequent author and speaker, Fred has served as a guest lecturer at the George Mason University School of Business (Porter: Information Systems and Operations Management), keynoted the Colombian Associación Nacional De Empressarios Sourcing Summit, served as an executive committee member of the Intellifest International Conference on Reasoning (AI) Technologies, and has spoken at #SxSW on trust in the digital economy.

His analysis and commentary have appeared through venues such as Cheddar TV, Adotas, CNN, Social Media Today, Seeking Alpha, Talk Markets, and Network World (IDG).

Related Insights
Klaviyo's Composer: A Major shift for Autonomous Marketing Execution?
August 2, 2026

Klaviyo’s Composer: A Major shift for Autonomous Marketing Execution?

Klaviyo launches native Agentic AI retail skills for autonomous B2C commerce workflows, addressing enterprise integration barriers and targeting order tracking, returns, subscriptions, and loyalty management....
Kaseya's Agentic IT Management Platform: A Major shift for IT Operations?
August 2, 2026

Kaseya’s Agentic IT Management Platform: A Major shift for IT Operations?

Kaseya's new Agentic AI platform introduces Digital Specialists to autonomously handle IT tasks. With 49.2% of enterprises planning agentic AI deployments within 18 months, the timing reflects critical market inflection....
Is Social Media Now the Frontline for Brand Crisis Management?
August 2, 2026

Is Social Media Now the Frontline for Brand Crisis Management?

Social media has emerged as the primary channel where consumers first encounter brand crises and expect immediate responses. Enterprises are investing heavily in AI-powered social management platforms to address this...
How Autodesk's $350 Million Commitment Shapes the Future of AI Careers
August 2, 2026

How Autodesk’s $350 Million Commitment Shapes the Future of AI Careers

Autodesk's $350M AI investment positions it to capture share in the enterprise software market, projected to reach $762B by 2031 as AI becomes a universal priority....
LogicMonitor's AI-Driven Approach Redefines IT Operations Management
August 2, 2026

LogicMonitor’s AI-Driven Approach Redefines IT Operations Management

LogicMonitor's platform unifies observability, AI insights, and automated workflows for Autonomous IT, perfectly timed as 49.2% of enterprises plan agentic AI deployments in IT operations within 18 months....
Akamai's New Security Framework: A Major shift for AI-Driven Commerce?
August 2, 2026

Akamai’s New Security Framework: A Major shift for AI-Driven Commerce?

Akamai Technologies completes its acquisition of LayerX, a secure enterprise browser provider, to address growing shadow-AI risks and enable enterprises to govern employee AI tool consumption across their security stack....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.