IBM’s Opportunity for Generative AI in the Enterprise

IBM's Opportunity for Generative AI in the Enterprise

Generative AI capabilities are bursting onto the IT marketplace today, enabling transformational tools that deliver new opportunities and breakthroughs for enterprises. Generative AI is delivering new ways for workers to create and improve workflows while increasing employee efficiency and productivity. Generative AI generates content by being trained on huge amounts of unlabelled data, including images, music, speech, code, video and text, which is then processed using specialized algorithms.

IBM’s generative AI approach uses a neural network architecture called transformer, which when combined with self-supervised learning creates specialized Foundation Models (FMs). These foundation models allow the  development of more specific downstream AI models. By building on top of a foundation model with techniques like generative AI, IBM can create more specialized AI models that deliver state-of-the-art results on specific use cases for customers.

To further these advancements and bring them all together, IBM unveiled watsonx – a new data and AI platform that delivers capabilities that allow everyone from AI builders to data scientists, developers, and everyday users who lack code-writing skills to easily train, tune and deploy AI models. With watsonx, IBM is democratizing AI and making it more accessible to a wider range of users focused on enterprise needs.

In our latest research brief, IBM’s Opportunity for Generative AI in the Enterprise, done in partnership with IBM, we analyze IBM’s approach to generative AI and foundation models, including key IBM differentiators, such as its full technology stack – inclusive of models and model management, data store and governance tools – that enables businesses to seamlessly implement and scale generative AI throughout their organizations’ workflows, regardless of cloud environment.

In this brief you will learn the details about:

  • Generative AI, Foundation Models, and IBM
  • Unwrapping the IBM watsonx family
  • IBM’s big differentiator: coupling hybrid cloud and AI
  • The IBM approach to FM training
  • The capabilities of generative AI and IBM’s watsonx platform

For today’s enterprises that want to join the generative AI revolution, IBM’s innovative watsonx generative AI platform, foundation model capabilities, and its related hybrid cloud and other infrastructure technologies combine to serve the needs of customers.

If you are interested in learning more, be sure to download your copy of IBM’s Opportunity for Generative AI in the Enterprise, today.

In partnership with:


Download Now


Author Information

Todd joined The Futurum Group as an Analyst after over 20 years as a technology journalist covering such topic areas as artificial intelligence (AI), deep learning (DL), machine learning (ML), open source and Linux, high-performance computing, supercomputers, cloud computing, virtualization, containers and microservices, IT security and more.

Prior to his work with The Futurum Group, Todd previously served as managing editor of from 2020 through 2022 where he worked to drive coverage of AI use and innovation in the enterprise. He also served in the past as a staff writer for Computerworld and eWEEK and freelanced for a wide range of tech websites, including TechRepublic, Channel Futures and Channel Partners, Computerworld, PC World, Data Center Knowledge, IT Pro Today, and The Linux Foundation.

Todd holds a Bachelor’s Degree in Journalism from the University of Wisconsin-Madison. A Philadelphia native, he lives in Lancaster County, Pa., and spends his spare time tinkering with his vintage Mazda Miata convertible and collecting toy taxis from around the world.