Futurum’s Enterprise Technology Buyers practice provides comprehensive coverage of how enterprise technology decisions are made across the organization, from the CIO and IT leadership to the growing universe of business executives who now directly influence technology strategy, budgets, and outcomes. As digital capabilities become embedded in every function,  enterprise technology buying has evolved from a centralized IT process into a distributed, multi-stakeholder model spanning  marketing, data, security, revenue, operations, and customer experience. 

While the CIO remains a central orchestrator of architecture, governance, and enterprise platforms, buying authority increasingly resides across roles such as the CMO, CDO, CISO, and CRO. AI, cloud platforms, automation, and data systems are no longer implemented solely as infrastructure investments but as business capability engines tied directly to growth,  efficiency, risk management, and customer engagement. Futurum’s research reflects this reality by examining technology  demand through the lens of business outcomes, buyer intent, and real-world purchasing dynamics, not solely IT strategy. 

A core focus of the practice is understanding how enterprises operationalize advanced technologies such as AI, analytics,  and agentic systems at scale. As organizations move from experimentation to execution, buyers across multiple functions must align on governance models, data foundations, security frameworks, and integration strategies. Our research provides insight into how enterprise buyers evaluate emerging capabilities, where market offerings fall short of expectations, and how organizations balance innovation velocity with trust, compliance, and cost discipline. 

The Enterprise Technology Buyers practice also delivers deep analysis of technology ecosystems and vendor landscapes,  helping organizations understand how platforms, hyperscalers, best-of-breed vendors, and service partners intersect with evolving buyer needs. By connecting buyer demand signals with market supply realities, Futurum equips technology providers and enterprise leaders alike with a clear view of where investment is accelerating, where friction persists, and where future opportunity lies. 

This practice is grounded in continuous engagement with senior enterprise decision-makers and powered by Futurum  Intelligence, combining quantitative survey research with qualitative insight to track shifting priorities, spending patterns, and  buying behavior throughout the year. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

• Enterprise Technology Buyers Survey: Bi-annual global buyer study spanning CIOs, CDOs, CMOs, and  other key senior business technology decision-makers 
• Analyst Insight Report – Report on critical issues in the industry, including: 
  • Enterprise Technology Buyers Report: Bi-annual flagship outlook  
  • Specialty Buyer Reports: Rotating role- and segment-based deep dives (e.g., CMO, Data & AI,  Security, Revenue & Growth) 

• Futurum Signal Report Access – any Signal Report published in the relevant practice area