"Physical AI is most often used to refer to robots, but it increasingly encompasses every category of AI-enabled device that is already in use today – our phones, AI-enabled PCs, smart speakers, fitness trackers, Agentic glasses, and AI-enabled cars – and connects us to a digital assistant, an AI agent, or any kind of AI-enabled feature. But to drive demand at scale, this interconnected ecosystem of devices needs to start solving real problems for real people, or demand may soften.”
High-performance, power-efficient AI-capable silicon will continue to enable increasingly sophisticated AI use cases at the edge, accelerating the expansion of AI workloads into edge form factors such as devices, vehicles, IoT, and other physical AI. These edge AI use cases will increasingly complement cloud-based AI functions in an orchestrated, distributed hierarchy of AI workloads.
While edge AI is not new, 2026 product launches highlight rapid innovation and an expanding variety of AI-capable form factors.
Device and Semiconductor Vendors’ Commitment to Edge AI Expansion: Major silicon and device vendors—from established leaders like Qualcomm, Apple, and NVIDIA to players like Amazon and Google—are aggressively competing to scale edge AI in IoT, automotive, and robotics. In 2026, partnerships across semiconductors, hardware, and AI platforms will be essential to consolidate ecosystems focused on interoperability and performance.
Research Director Olivier Blanchard covers Intelligent Devices for Futurum. In addition to having co-authored several books about digital transformation and AI with Futurum Group CEO Daniel Newman, Blanchard brings considerable experience demystifying new and emerging technologies, advising clients on how best to future-proof their organizations, and helping maximize the positive impacts of technology disruption while mitigating their potentially negative effects. Follow his extended analysis on X and LinkedIn.
First of all, I really like the luxury-focused branding and UX that @Moto is taking with its flagship line. But also, I don't hate that busy camera clusters make phones look like friendly little ...jumping spiders.

Engineered to the highest standards. Be the first to know.
September 22, 2026.
#SnapdragonSummit
It wasn't so long ago that a small cadre of analysts was having discussions about AMD's potential and trajectory, even as the Street kept misunderstanding both.
AI inference is going to do for @AMD ...what AI training did for @NVIDIA.
Glad to be right about this one too.

$AMD JUST BECAME A $1 TRILLION COMPANY
Agentic friction point. The plot thickens.

$AMZN just blocked $META Muse from shopping on its website saying agent violates its terms while Meta says Muse never sees passwords or payment details.
Wild to see AI agents already starting to sit between consumers and checkout putting discovery and ads up for grabs.
Perfect timing: My colleague @BrendanBurkeX explains why we're suddenly talking a lot more about interconnects, and why they are becoming so important to the AI industry.
Muse is a hot new product for sure. Meta’s billion agent user vision has been the catalyst behind a lot of their silicon diversification this year.
But when Ian Buck $NVDA gets up and says they’re designing for thousands of sub-agents instead of the four in the AgentX benchmark
Problem/Opportunity: Really hoping that @qualcomm will announce new privacy and safety features for its @snapdragon AR platform refresh. If this isn't addressed at the platform level, and fast, ...demand for smart glasses will hit a wall that could have been avoided.
‘Pervert glasses.’ Thousands of lawsuits. Mark Zuckerberg wants to sweep it all away with a new bid on AI. https://www.theverge.com/cs/features/991659/meta-mark-zuckerberg-future-glasses-ai-instagram
I have a hunch that you're going to be hearing a lot more about optical interconnects over the next few months.
Interesting announcement from @Lumentum:
https://go.tantraanalyst.com/cn5wRe
The optical #interconnect interest for #DataCenter is growing by the minute. Tech being demoed with @Qualcomm & @Corning is impressive.... potential to go up to 4Tb/s/mm...
Another good market now @qcom has
And since Googlebooks aim to provide a frictionless Android experience across Mobile, PC and other devices (à la Apple, but for the Android ecosystem), it makes perfect sense that @Qualcomm should ...lead the way. The @snapdragon platform is perfect for the job.
Googlebooks powered by @Snapdragon are here. Gemini Intelligence, thousands of native @Android apps and games, and cross-device experiences with your Snapdragon-powered phone. Congrats to @Google, @Dell and @HP!
Solid pairing: @Snapdragon X and @Google's new Googlebook PC platform. This might be a very good fit for SnapdragonX, actually, especially in some of the higher end Googlebook SKUs that emphasize ...long battery life.
AMD has followed up its Advancing AI data release with a new blog and a white paper on EPYC Venice that attempts to put real detail behind the claims first made on stage in July. The 2.24x platform ...and 1.2x per-core advantages over NVIDIA Vera in SPECrate 2026 Integer now come
The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.
Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.
To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.
And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.
We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.
If any of this is useful, I would love to talk.

VP, Custom Research · The Futurum Group
Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.