ZoomInfo Announces Its First Integrations with Chorus.ai

Integrations Strengthen Prospect and Customer Relationships Through a Data-First Approach for Revenue Teams Using ZoomInfo and Chorus

VANCOUVER, WASHINGTON  SEPT. 2, 2021 – ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the first available integrations between ZoomInfo and Chorus.ai, a ZoomInfo company and a leader in Conversation Intelligence.

In July, ZoomInfo acquired Chorus to enhance ZoomInfo’s vision to deliver a modern go-to-market platform that allows companies to easily identify their target markets and grow their businesses with insight-driven engagement. 

Customers can now transcribe and analyze calls taken in ZoomInfo Engage, access Chorus’ Momentum Insights within ZoomInfo, and unlock ZoomInfo’s business-to-business data and insights within Chorus’ conversation intelligence platform. These integrations enable revenue teams to develop stronger prospect and customer relationships, make more informed decisions, and win more business. 

“Since announcing ZoomInfo’s acquisition of Chorus just last month, our team has made great strides in seamlessly making key features of the Chorus platform available to our customers,” said Henry Schuck, ZoomInfo Founder and CEO. “These integrations will allow sales, marketing, and operations teams to instantly use both ZoomInfo and Chorus to expand their pipelines via a data-first approach that they can’t get with any other platform on the market.” 

ZoomInfo and Chorus customers who use Salesforce can leverage the dialer function in ZoomInfo Engage – ZoomInfo’s sales engagement solution – to automatically save call recordings to their Salesforce account and push them to Chorus for call transcription and analysis. Teams can then listen to previous conversations, learn from them, win business, and repeat these actions across all prospect and customer deals.

ZoomInfo Engage call recordings are now transcribed by Chorus 

Chorus’ innovative Momentum Insights, which provides relationship intelligence, is now available within ZoomInfo, Chorus, and Salesforce, deepening ZoomInfo’s vision for providing intelligence directly where prospects and customers work. Combined Chorus and ZoomInfo users can now view conversation and relationship insights within the ZoomInfo platform for better visibility and management of their prospect and customer pipeline.

Momentum Insights now opens up in the ZoomInfo platform under the Chorus tab

ZoomInfo is now the primary data enrichment source for the Chorus platform, populating prospect and customer contacts, titles, and more with ZoomInfo’s best-in-class intelligence. Replacing Chorus’ enrichment data source with ZoomInfo data has resulted in 33 percent higher match rates and 10x faster load times on contact records in Chorus. ZoomInfo’s data and insights give go-to-market teams the information they need to connect with prospects and customers at the right time with the right message. 

ZoomInfo is now the primary data enrichment source for the Chorus platform 

For more information about how revenue teams can incorporate ZoomInfo and Chorus into their go-to-market strategy, please visit the ZoomInfo and Chorus solutions page

About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

Media Contact
Steve Vittorioso
Director, Communications
978-875-1297
pr@zoominfo.com

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

SHARE:

Latest Insights:

Oracle Database@AWS Launches in Virginia and Oregon With More Regions on the Way, Bringing Exadata and Autonomous Database Capabilities to AWS Customers
Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Oracle Database@AWS, which brings Oracle’s Exadata and Autonomous Database services directly to AWS data centers with AI and zero-ETL capabilities.
Dell and CoreWeave Partner To Deploy NVIDIA GB300 NVL72 Systems, Signaling the Upcoming Ramp-up of GB300 in Q4 2025
Ray Wang, Research Director at Futurum, shares insights on Dell’s early deployment of NVIDIA GB300 NVL72 systems with CoreWeave. The launch sets a new standard in rack-scale performance for AI reasoning and cloud infrastructure.
Ruba Borno and Karan Batta delve into the innovative Oracle Database@AWS offering, exploring its impact on accelerating cloud migrations for enterprise workloads.

Latest Research:

In our latest Market Brief, From Data Chaos to AI Clarity: Activating AI Through High-Quality Enterprise Data, published in partnership with IBM, Futurum explores the core challenges enterprises face in deploying AI and presents a blueprint for overcoming them through smarter data strategies and tools.
In our latest market study, Scaling Smarter: How Google Cloud Marketplace Is Reshaping Partner Sales and GTM Strategy, Futurum uncovers the strategies and results from top-performing ISVs and channel partners leveraging the Google Cloud Marketplace as a transformational sales platform.
In our latest market brief, Unlocking the Future of Hybrid Cloud with Red Hat OpenShift Virtualization, developed in partnership with Red Hat, The Futurum Group outlines the evolving virtualization landscape, the economic and operational drivers behind infrastructure modernization, and the technical innovations powering OpenShift’s hybrid cloud strategy.