Zoom to Acquire Five9: Turns its Focus on the Contact Center

The News: July 18 (Reuters) – Teleconferencing services provider Zoom Video Communications Inc (ZM.O) has struck a deal to buy cloud software provider Five9 Inc (FIVN.O) in an all-stock transaction valued at about $14.7 billion, the company said on Sunday. Read the full news story on Reuters.

Analyst Take: Prospective and alleged deals sure seem to like weekends these days. The week finished with rumors of Intel’s $30 billion deal to acquire GlobalFoundries. Sunday brought Zoom’s largest-ever acquisition announcement-grabbing cloud contact center leader, Five9, to instantly diversify and expand its business. 

Deal Details: Nearly $15 Billion and ~$200 a Share for Five9

The deal effectively puts Five9 common shares at $200.00 and is based upon the company’s fiscal 2020 revenues of $435 million at a multiple of about 34x. This certainly represents an aggressive but not egregious deal for the company that will enable Zoom to substantially extend its platform and take charge of Five9’s momentum that included growth of over 30% in its most recent year. 

The Market Has Been Waiting For Zoom’s Next Move 

More than a dozen journalists have asked me about how Zoom would continue its growth after the incredible growth in 2020 fueled by the Covid-19 pandemic. With YoY growth for Zoom that usurped 300% for the year, the market started to raise eyebrows about how such growth could continue, especially as the pandemic subsided and employees return to work and travel started to normalize. 

Zoom CEO Eric Yuan has been outspoken about the company’s focus on making the platform more extensible. We hear from the likes of Satya Nadella and Marc Benioff about their vision for their collaboration tools to become the epicenter of the workforce. Zoom, while certainly not being able to match the vertical and horizontal stacks of Microsoft and Salesforce, has been aggressively making integrations with a vast set of productivity, business applications, CX, and other key software stacks to try and shift any stigma that Zoom is just a video meeting app to something much greater. 

Other efforts to make the tool more desirable have come in the form of improved events and webinar tools, which will continue to see demand rise as events will remain hybrid. Zoom also did an excellent job in late 2020 and 2021 to shore up several security vulnerabilities that plagued the company in the early growth that followed the pandemic-induced shutdowns. These security hiccups had been a concern for me but have largely been addressed in the companies updates and investments. 

The contact center is an incredibly logical place to start a substantial horizontal expansion of the Zoom platform. Partially because of the somewhat archaic technologies from companies like Genesys, where many of its cloud capabilities are built on top of legacy premise-based offerings. The acquisition also offers clear opportunities to attach and extend into analytics, data, and customer experience. Deepening partnerships and integrations with companies like Twilio and Zendesk look promising at this juncture. I can also see hardware and UCaaS partnerships like those held with Mitel and Poly to benefit here as well. 

Overall Impressions on Zoom Acquiring Five9

This deal is straightforward. Two companies, both born on cloud, addressing a specific business need coming together to deliver meaningful horizontal scale and make both solutions more extensible to their respective existing customers. 

I like this deal. The multiple certainly combines an optimism of synergy with an aggressive but reasonable multiple. And with two CEOs in Yuan and Trollope that I believe are clear in their strategies and executing effectively, the unified company sets the right direction for what Zoom will become as it continues to expand the platform to address the future of collaboration. 

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice. Neither the Author or Futurum Research holds any positions in any companies mentioned in this article.

Other insights from Futurum Research:

Check Point and Alibaba Cloud Raise the Multi-Cloud and Cloud Security Stakes

Dell Technologies’ Making Real Progress on ESG and People-Focused Initiatives

Andy Jassy Takes The Helm At Amazon

Image Credit: Five9

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Related Insights
Will GPT-5.5 Redefine Enterprise AI, or Hit the Limits of Trust and Control?
April 25, 2026

Will GPT-5.5 Redefine Enterprise AI, or Hit the Limits of Trust and Control?

OpenAI's GPT-5.5 launches as a transformative enterprise AI platform, yet adoption barriers around trust, reliability, and data privacy remain critical concerns for 78% of organizations planning AI budget increases....
GPT-5.5 Raises the Stakes: Can OpenAI Maintain Its Lead as Enterprise AI Matures?
April 25, 2026

GPT-5.5 Raises the Stakes: Can OpenAI Maintain Its Lead as Enterprise AI Matures?

OpenAI's GPT-5.5 launch marks a critical moment in enterprise AI adoption. With 68% of organizations at advanced GenAI stages, competition from Microsoft and Google intensifies as buyers prioritize reliability and...
Can IBM's RITS Platform and vLLM Reset the Bar for Enterprise AI Access?
April 25, 2026

Can IBM’s RITS Platform and vLLM Reset the Bar for Enterprise AI Access?

IBM Research's RITS Platform uses vLLM to centralize large language model access across enterprise teams, signaling a shift toward scalable, governed AI infrastructure that balances innovation, cost, and control....
Autonomous Enterprise
April 24, 2026

Will ServiceNow and Google Cloud’s AI Agent Alliance Disrupt the Autonomous Enterprise Race?

ServiceNow and Google Cloud partnered to deliver AI agent solutions for autonomous enterprise operations, targeting 5G, retail, and IT sectors while raising concerns about vendor lock-in and scalability....
Google's $750M Partner Bet Resets the Agentic Channel Playbook
April 24, 2026

Google’s $750M Partner Bet Resets the Agentic Channel Playbook

Tiffani Bova at Futurum examines Google's $750M agentic AI partner commitment and new alliance formations with Accenture, Deloitte, Salesforce, and Vista Equity that reset channel program expectations....
Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark
April 24, 2026

Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark

Keith Kirkpatrick, Research Director with Futurum Research analyzes Pegasystems' Q1 FY 2026 earnings, focusing on Pega Cloud ACV growth nearing $1 billion, Blueprint AI's pipeline impact, and the enterprise AI...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.