SAP Sapphire News: RISE with SAP and New Partner Co-Sell Program Generate Rapid Growth in Cloud Transformation at SAP

The News: Some of the news coming out of SAP Sapphire event in Orlando this past week that caught my eye was the announcement about RISE with SAP and a new partner co-sell program. Read the full announcement on the SAP site.

SAP Sapphire News: RISE with SAP and New Partner Co-Sell Program Generate Rapid Growth in Cloud Transformation at SAP

Analyst Take: Coming out of SAP Sapphire, one announcement in particular that caught my eye was the impressive growth SAP revealed that it has achieved impressive growth in its cloud transformation services through its RISE with SAP solution and a new partner co-sell program. RISE with SAP, which was released last year, is a cloud-transformation-as-a-service offering consisting of SAP’s ERP as well as a line of business applications delivered as managed SaaS solutions by the company’s partners, which include premium suppliers Accenture and IBM. Hosted in the cloud-based S/4 HANA platform, RISE’s offerings are available through Amazon Web Services, Google Cloud, and Microsoft Azure.

SAP’s Business Technology Platform (BTP) enables partners to integrate SAP and non-SAP technologies into RISE with SAP, making the solution attractive to both partners and customers. As a result, RISE with SAP has been used by over 2,000 customers since its release last year, with 60% of those being net-new customers for the company. SAP’s new co-sell program has authorized 900 partners to offer RISE with SAP.

RISE with Sap Speeds Cloud Transformation Shift

RISE with SAP was created in response to increasing interest from partners and investors in SAP’s transition towards cloud computing services, particularly surrounding its cloud transformation offerings. Designed to enable fast deployment of cloud transformation for customers as well as allow partners to extend their own IP through the platform, RISE with SAP has succeeded in both arenas. SAP’s shift toward cloud transformation has also been accelerated through a new sales plan that heavily incentivizes selling cloud solutions offerings for both SAP’s sales force and partners. This includes the partner co-sell program, which now accounts for roughly 70% of SAP’s indirect revenue.

SAP’s rapid growth in the cloud transformation market results from smart decision-making in product development, technology deployment, partnerships, and sales planning. As the demand for cloud transformation across enterprises continues to grow, RISE with SAP is a prime example of the deep potential that comes with investing in the cloud and the SAP BTS platform designed to enable both SAP and non-SAP technologies is clearly a hit with both customers and partners. The last couple of years have largely shown that disruption is but a heartbeat away at any given moment, and embracing cloud-based technology solutions designed to help avoid disruption, spur innovation, and transform business operations is, well, not an option but a business imperative.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

HP Acquires Poly for $3.3 Billion

Intel Launches its Arc A-Series GPUs for Notebooks

HP and Samsung See Fastest Growth in Q1 as US PC Shipments Explode

Image Credit: SAP

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
Agent Trust
June 16, 2026

Will Salesforce and Databricks Redefine AI Agent Trust or Deepen Platform Lock-In?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce and Databricks are addressing enterprise demands for trustworthy AI agents while potentially deepening platform...
Zendesk's Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service
June 16, 2026

Zendesk’s Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk's acquisition of Beams signals a strategic pivot toward agentic AI-powered employee service management, positioning...
The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?
June 15, 2026

The US Just Switched Off Anthropic’s Frontier Model: What Happens Next?

Nick Patience, VP & Practice Lead at Futurum, examines the US export-control action that took two Anthropic models offline globally — and what it means for enterprise AI continuity planning...
Oracle's Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
June 15, 2026

Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Oracle's shift to outcome-based pricing and AI-driven commercial models reshapes enterprise cloud procurement and vendor economics in...
Americans Want AI to Cure Cancer, But Trust in AI Companies Is Near Rock Bottom
June 15, 2026

Americans Want AI to Cure Cancer, But Trust in AI Companies Is Near Rock Bottom

Anthropic's Public Record survey shows 48% of Americans hope AI will cure diseases like cancer, yet only 15% trust AI companies to make key decisions. With 64% fearing job loss,...
Will TCS and Anthropic’s Claude Partnership Set a New Standard for Regulated AI?
June 14, 2026

Will TCS and Anthropic’s Claude Partnership Set a New Standard for Regulated AI?

TCS and Anthropic's Claude partnership addresses enterprise demands for compliance and trust in regulated sectors, positioning Claude as a competitive alternative in financial services and healthcare....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.