Menu

SAP Sapphire News: RISE with SAP and New Partner Co-Sell Program Generate Rapid Growth in Cloud Transformation at SAP

The News: Some of the news coming out of SAP Sapphire event in Orlando this past week that caught my eye was the announcement about RISE with SAP and a new partner co-sell program. Read the full announcement on the SAP site.

SAP Sapphire News: RISE with SAP and New Partner Co-Sell Program Generate Rapid Growth in Cloud Transformation at SAP

Analyst Take: Coming out of SAP Sapphire, one announcement in particular that caught my eye was the impressive growth SAP revealed that it has achieved impressive growth in its cloud transformation services through its RISE with SAP solution and a new partner co-sell program. RISE with SAP, which was released last year, is a cloud-transformation-as-a-service offering consisting of SAP’s ERP as well as a line of business applications delivered as managed SaaS solutions by the company’s partners, which include premium suppliers Accenture and IBM. Hosted in the cloud-based S/4 HANA platform, RISE’s offerings are available through Amazon Web Services, Google Cloud, and Microsoft Azure.

SAP’s Business Technology Platform (BTP) enables partners to integrate SAP and non-SAP technologies into RISE with SAP, making the solution attractive to both partners and customers. As a result, RISE with SAP has been used by over 2,000 customers since its release last year, with 60% of those being net-new customers for the company. SAP’s new co-sell program has authorized 900 partners to offer RISE with SAP.

RISE with Sap Speeds Cloud Transformation Shift

RISE with SAP was created in response to increasing interest from partners and investors in SAP’s transition towards cloud computing services, particularly surrounding its cloud transformation offerings. Designed to enable fast deployment of cloud transformation for customers as well as allow partners to extend their own IP through the platform, RISE with SAP has succeeded in both arenas. SAP’s shift toward cloud transformation has also been accelerated through a new sales plan that heavily incentivizes selling cloud solutions offerings for both SAP’s sales force and partners. This includes the partner co-sell program, which now accounts for roughly 70% of SAP’s indirect revenue.

SAP’s rapid growth in the cloud transformation market results from smart decision-making in product development, technology deployment, partnerships, and sales planning. As the demand for cloud transformation across enterprises continues to grow, RISE with SAP is a prime example of the deep potential that comes with investing in the cloud and the SAP BTS platform designed to enable both SAP and non-SAP technologies is clearly a hit with both customers and partners. The last couple of years have largely shown that disruption is but a heartbeat away at any given moment, and embracing cloud-based technology solutions designed to help avoid disruption, spur innovation, and transform business operations is, well, not an option but a business imperative.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

HP Acquires Poly for $3.3 Billion

Intel Launches its Arc A-Series GPUs for Notebooks

HP and Samsung See Fastest Growth in Q1 as US PC Shipments Explode

Image Credit: SAP

Author Information

Shelly Kramer is a serial entrepreneur with a technology-centric focus. She has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation.

Related Insights
Amazon CES 2026 Do Ring, Fire TV, and Alexa+ Add Up to One Strategy
February 5, 2026

Amazon CES 2026: Do Ring, Fire TV, and Alexa+ Add Up to One Strategy?

Olivier Blanchard, Research Director at The Futurum Group, examines Amazon’s CES 2026 announcements across Ring, Fire TV, and Alexa+, focusing on AI-powered security, faster interfaces, and expanded assistant access across...
Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift
February 5, 2026

Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift?

Tiffani Bova and Alex Smith at Futurum examine the Pure Storage partner program update, including the new Ambassador tier and solution practice designations, and what this shift signals for a...
Dell Scales Its Education PC Strategy. Is Rugged Hardware the Differentiator
February 4, 2026

Dell Scales Its Education PC Strategy. Is Rugged Hardware the Differentiator?

Olivier Blanchard, Research Director at Futurum, examines Dell’s education PC expansion and how rugged design, serviceability, and platform choice shape long-term classroom device strategies....
Cisco’s "End of Gold": A High-Stakes Pivot to Skills-First Architecture
February 3, 2026

Cisco’s “End of Gold”: A High-Stakes Pivot to Skills-First Architecture

Tiffani Bova, Chief Strategy and Research Officer at The Futurum Group, examines Cisco’s 360 Partner Program and how its redesigned incentives, designations, and tools aim to align partner profitability with...
Western Digital Q2 FY 2026 Results Beat on Cloud HDD Demand
February 3, 2026

Western Digital Q2 FY 2026 Results Beat on Cloud HDD Demand

Futurum Research analyzes Western Digital’s Q2 FY 2026, focusing on cloud nearline momentum, UltraSMR adoption, and roadmap progress in HAMR/ePMR, with LTAs and pricing discipline shaping outlook....
Xerox Q4 FY 2025 Earnings Reflect Integration Progress Amid Headwinds
February 2, 2026

Xerox Q4 FY 2025 Earnings Reflect Integration Progress Amid Headwinds

Futurum Research analyzes Xerox’s Q4 FY2025 results, highlighting integration-led execution, IT Solutions momentum, and AI-enabled cost discipline supporting FY2026 AOI expansion despite DRAM and tariff headwinds....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.