Red Hat Summit: Musings on Matt Hicks’ Vision for AI and Virtualization

Red Hat Summit: Musings on Matt Hicks’ Vision for AI and Virtualization

All in on AI

While my analyst cohorts discuss the announcements for RHEL AI, OpenShift AI, InstructLab, and IBM’s open sourcing of Granite, what I am finding insightful is Red Hat CEO Matt Hicks’ perspective on the market and the moves the company is making. Matt opened by stating that this intersection of open source and artificial intelligence (AI) is opening the most interesting “explosion of options.” And at the “center of all this innovation is open source and academia.” That gave pause for thought.

And one might have to agree. For open source, we see it in the large language model (LLM) development, we see it in deployment and container platforms, and we see the rapid development of companies based on these platforms. And academia? Well, the national labs, university research, and the like have been the primary source of mathematical creation, fueling machine learning (ML), neural networks, and now generative AI. So when Matt states, “open source unlocks the world potential for AI,” it resounds with some credibility. Granted, we needed the power of compute and the innovation of data storage to support the demands of AI.

Matt went on to predict that AI will not be built by a single vendor or a single monolithic model. We have already seen LLM’s or foundation models prolificate. But Matt’s vision takes this to a different level, and that is the ability to contribute to models. And be able to fine tune as part of the open-source community. This brought him to InstructLab through which you can train an LLM, keep your data private or choose to contribute. And he expects contributions. And as evidence is the open sourcing of the IBM Granite family of language and code models.

Next Up, the State of Virtualization

Virtualization was not a lead topic of discussion on stage. However, it was a lead topic among the attendees and their pursuit of information. So where is Red Hat in this journey? Mike Barrett, VP and GM of Red Hat Hybrid Platforms, reminded us that KubeVirt is in the top 10 Cloud Native Computing Foundation (CNCF) projects, with 100 companies involved in its development. This development includes Dell, IBM, Hewlett Packard Enterprise (HPE), Amazon Web Services (AWS), NetApp, Pure/Portworx, NVIDIA, Veeam/Kasten, to name a few. Customers from Emirates, Morgan Stanley, Goldman Sachs, and SiriusXM presented and held virtualization workshops.

Strategically, where is the company headed? Per Matt Hicks, “… we are not going back in time.” Red Hat will “address the pain points that take the virtualization forward.” The company is betting on its ability to help guide the open-source community to build the capability and durability that is needed in the platform and support the different ecosystems. Red Hat is looking at the critical apps and what can be done now (i.e., VDI) as well as the longer view strategy. Overall, it is a forward-looking, client-focused, and practical view to what can be delivered.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other Insights from The Futurum Group:

IBM Doubles Down on AI-Powered Storage Security

2024 Trends and Predictions for Data Storage

IBM FlashSystem 9500 – Product Review

Author Information

Camberley Bates

Now retired, Camberley brought over 25 years of executive experience leading sales and marketing teams at Fortune 500 firms. Before joining The Futurum Group, she led the Evaluator Group, an information technology analyst firm as Managing Director.

Her career spanned all elements of sales and marketing including a 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Camberley provided Global 250 startups with go-to-market strategies, creating a new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million and built a successful 100-person IT services firm. Camberley began her career at IBM in sales and management.

She holds a Bachelor of Science in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

Related Insights
How Genesys and AWS Are Redefining AI-Driven Customer Engagement
July 24, 2026

How Genesys and AWS Are Redefining AI-Driven Customer Engagement

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Genesys Cloud's expanded AWS partnership leverages agentic AI to transform enterprise customer engagement and enable autonomous interactions...
WEKA Engineers the AI Chassis to Conquer the Inference Power Paradox
July 24, 2026

WEKA Engineers the AI Chassis to Conquer the Inference Power Paradox

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on WEKA’s launch of the WEKApod 3 appliances and NeuralMesh 6 software. By taking total control of its hardware...
Solving the Distributed AI Dilemma: Oracle Base Database Cloud@Customer Brings OCI Automation to Local Workloads
July 24, 2026

Solving the Distributed AI Dilemma: Oracle Base Database Cloud@Customer Brings OCI Automation to Local Workloads

Brad Shimmin at Futurum analyzes Oracle's launch of Base Database Cloud@Customer X11, exploring how converged application VMs and local AI Database 26ai deployments solve data gravity and latency issues....
Conduent's AI-Powered CX Platform: A Major shift for Customer Engagement?
July 24, 2026

Conduent’s AI-Powered CX Platform: A Major shift for Customer Engagement?

Conduent sells its tolling business to Quarterhill for $70M to redirect resources toward AI platform services, capitalizing on surging demand as the AI market projects to reach $25.7B by 2026....
ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth
July 23, 2026

ServiceNow Q2 FY 2026: AI, Security, and Workflow Expansion Fuel Growth

Futurum Research analyzes ServiceNow Q2 FY 2026 earnings, focusing on AI Control Tower adoption, security expansion, and workflow demand....
Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment
July 23, 2026

Alphabet Q2 FY 2026: Google Cloud Leads Growth Amid Rising AI Investment

Futurum Research analyzes Alphabet’s Q2 FY 2026 earnings, focusing on cloud AI demand, Gemini adoption, Search monetization, and rising AI infrastructure spending....

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.