The News: Netcracker Technology announced its new GenAI Telco Solution, which is developed to bring the value of transformative generative AI technology to the telecom industry. Read the full Press Release on the Netcracker website.
Netcracker Debuts GenAI Telco Solution to Power Use Case Innovation
Analyst Take: Netcracker Technology debuted its GenAI Telco Solution with the strategic goal of enabling communications service providers (CSPs) to harness the transformative potential of generative AI to meet their specific use case demands. Through the Netcracker GenAI Solution, CSPs are positioned to harness their telecom data and knowledge in a secure and controlled way to deliver business value gains to customers, partners, and their own businesses.
Specifically, Netcracker GenAI Solution includes support for telco-centric scenarios such as Care Assistant, Agent Partner, Sales Assistant, Catalog Assistant, and Digital Operations Technician. The Netcracker GenAI Telco Solution builds on Netcracker’s Digital Platform, which is extensively deployed across top-tier CSP global networks such as NTT, Vodafone, Telefonica, Verizon, and Deutsche Telekom.
Netcracker Digital Platform’s vast footprint is impressive and attests to the company’s ability to provide the innovation engine that I see as key to connecting the power of generative AI with business support system/operations support system (BSS/OSS) solutions to deliver the exceptional value unique to telco needs. Through Netcracker’s firmly established telecom IT domain expertise, as evidenced by Netcracker Digital Platform’s worldwide footprint, CSPs can accelerate their adoption of generative AI with the confidence that interworking with generative AI models can fulfill their distinct needs. This approach can result in the swifter creation of high-value and intricate use cases.
For telcos, most of the data and functionality required to build generative AI use cases come from BSS/OSS solutions where the Netcracker Digital Platform plays an integral role in ensuring the credentials and capabilities of Netcracker Gen AI Telco Solution. The Netcracker GenAI Telco Solution is designed to leverage the best combination of generative AI models that consistently attain optimal business outcomes and value for telcos.
From my view, generative AI can become transformative throughout the telco domain only by the technology’s secure and complete integration with telco BSS/OSS. I anticipate that up to 90% of generative AI-driven telco use cases require a BSS/OSS data foundation. As such, I see the foremost challenge across the telco industry is ensuring that generative AI is directly beneficial to the industry’s unique requirements.
Netcracker GenAI Telco Solution is purpose built to directly fulfill the strategic goal of making generative AI highly valuable for the telco business, for example, by significantly increasing productivity. For instance, the solution targets enriching the generative AI model with personalized prompts that provide all data, context, and instructions key to providing the best generative AI model results. This functionality ensures a reliable flow of high-quality content and dialogs that are specific to meeting telco business needs.
Telcos will brook no compromise in protecting their sensitive data including ensuring that no sensitive telecom data is released to public generative AI models. Netcracker’s solution fully embeds ground-zero security to deliver the robust safeguards essential to meeting telco security requirements.
The solution’s focus on accurate and relevant results for telcos can foster the monetization of 5G, cloud, and edge investments through new 5G monetization methods, broader adoption of flexible business models, and reduced IT spend by consolidating systems and improving operational efficiency.
Key Takeaway: Netcracker GenAI Telco Solution Cues up Telcos for Generative AI Prime Time
Overall, I believe that Netcracker GenAI Telco Solution can fulfill the unique generative AI needs of CSPs by potentially increasing productivity across the entire telco organization, especially the customer care, sales and guidance, business operations, and network operations domains. As a result, CSPs should give Netcracker GenAI Telco Solution their topmost consideration in selecting an offering that can securely connect the power of generative AI with their BSS/OSS solutions to realize dramatic breakthroughs in business value creation and improved business outcomes.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
Other insights from The Futurum Group:
NEC and Netcracker’s CGF Solution Enables NTT DOCOMO to Lead Charge for New 5G Service Monetization
Qvantel Makes Flex BSS Available in AWS Marketplace: Boosts No/Low Code BSS Cause
Author Information
Ron is an experienced, customer-focused research expert and analyst, with over 20 years of experience in the digital and IT transformation markets, working with businesses to drive consistent revenue and sales growth.
He is a recognized authority at tracking the evolution of and identifying the key disruptive trends within the service enablement ecosystem, including a wide range of topics across software and services, infrastructure, 5G communications, Internet of Things (IoT), Artificial Intelligence (AI), analytics, security, cloud computing, revenue management, and regulatory issues.
Prior to his work with The Futurum Group, Ron worked with GlobalData Technology creating syndicated and custom research across a wide variety of technical fields. His work with Current Analysis focused on the broadband and service provider infrastructure markets.
Ron holds a Master of Arts in Public Policy from University of Nevada — Las Vegas and a Bachelor of Arts in political science/government from William and Mary.
