Analyst(s): Olivier Blanchard
Publication Date: August 12, 2025
Lenovo has introduced TruScale DaaS for Sustainability, a modular, subscription-based offering designed to cut IT costs by up to 35%, extend device lifespans, and advance enterprise sustainability goals. The model integrates AI-powered advisory tools, lifecycle management, and emissions offset services.
What is Covered in this Article:
- Lenovo launches TruScale DaaS for Sustainability with modular lifecycle management options.
- Service targets up to 35% cost savings and measurable carbon footprint reductions.
- Built-in tools include the Carbon Impact Portal, CO₂ Offset Services, and Certified Refurbished Devices.
- AI-powered Care of One and LISSA platforms guide refresh strategies and device personalization.
- Customers like Coventry University report improved efficiency, reduced emissions, and lower IT labor costs.
The News: Lenovo has introduced TruScale Device as a Service (DaaS) for Sustainability, a flexible, subscription-based solution designed to help companies achieve their sustainability goals while upgrading their IT systems. This package combines devices, services, and financing in a scalable model that aims to cut device carbon emissions, extend device lifespans, and lower IT costs by as much as 35%.
The program offers modular lifecycle options, including a Carbon Impact Portal for tracking emissions, Certified Refurbished Devices, CO₂ Offset Services, and Asset Recovery Services. Lenovo’s TruScale DaaS for Sustainability draws from more than 15 years of asset recovery experience and over a million devices recycled to deliver measurable returns within weeks of rollout, Lenovo claims.
Lenovo Introduces TruScale DaaS to Support Greener IT
Analyst Take: TruScale DaaS for Sustainability builds on Lenovo’s established TruScale platform, adding circular economy principles, advanced AI tools, and modular lifecycle services into one integrated package. This setup allows companies to lower emissions, better control spending, and manage IT assets more strategically, all while taking advantage of Lenovo’s global presence and wide device range.
Integrated Lifecycle Sustainability
The service is built around five key lifecycle stages – Advise, Implement, Support, Manage, and Retire & Refresh – addressing efficiency and sustainability at each step. Asset Recovery offers secure disposal, data wiping, and value recovery, while Certified Refurbished Devices help reduce refresh costs and environmental impact. The Carbon Impact Portal delivers real-time, device-level data for ESG reporting. This structure ensures that sustainability is woven into daily IT operations. These tools create a connected, data-backed approach supporting business goals and environmental priorities.
AI-Driven Personalization and Efficiency
The TruScale DaaS for Sustainability package taps into Lenovo’s Care of One platform and Lenovo Intelligent Sustainability Solutions Advisor (LISSA) advisory tool to create highly tailored device plans. Care of One uses Lenovo Device Intelligence Plus (LDI+) for proactive monitoring and predictive maintenance, cutting downtime by up to 50%.
LISSA enables IT leaders to test different paths and choose the best refresh strategies to meet performance and sustainability goals. Coventry University’s rollout shows these results in action, achieving 223 tons of CO₂ offsets and saving 40 IT labor hours per week. These AI-powered insights and automation features improve both employee experience and environmental impact.
Cost Optimization with Measurable ROI
According to Lenovo, customers can see up to 20% savings in total cost of ownership (TCO) compared to traditional capex models, with IT maintenance savings between 10% and 40%. Options like Flex Up, Flex Down, and Flex Pause help adjust workforce needs without overspending, and combining new devices with Certified Refurbished Devices cuts costs and emissions.
Furthermore, the subscription model removes the need for large upfront payments, delivering returns in weeks instead of months. This mix of cost savings, operational flexibility, and built-in sustainability features makes it an appealing option for budget- and efficiency-focused CIOs and could help Lenovo expand its footprint in the enterprise.
Breadth of Devices and Global Reach
As both a manufacturer and a service provider, Lenovo offers an unusually wide range of devices through TruScale DaaS, from PCs and tablets to smartphones and AR/VR gear. This variety lets organizations match devices to specific roles, locations, and workloads, while keeping management centralized with one global partner. Worldwide financing, adaptable contracts, and on-demand provisioning add scalability. With a presence in over 180 markets and more than 15 years in asset recycling, Lenovo is well-positioned to guide enterprises toward circular IT models.
What to Watch:
- Adoption rates among large enterprises shifting from traditional capex to sustainability-focused opex models.
- Customer demand for Carbon Impact Portal metrics to meet regulatory and stakeholder ESG reporting needs.
- The impact of AI-driven personalization tools like Care of One and LISSA on device lifecycle decisions.
- Competitive responses from other OEMs and service providers offering DaaS with integrated sustainability features.
See the complete press release on Lenovo’s TruScale DaaS for Sustainability on the Lenovo website.
Disclosure: Futurum is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum as a whole.
Other insights from Futurum:
Lenovo Q3 FY 2025 Revenue Jumps 20%, AI Momentum Fuels Expansion
Can Lenovo’s AI Stack Help Enterprises Scale AI with Confidence?
Talking Lenovo, Intel & TSMC & Broadcom, Groq, and More
Author Information
Olivier Blanchard is Research Director, Intelligent Devices. He covers edge semiconductors and intelligent AI-capable devices for Futurum. In addition to having co-authored several books about digital transformation and AI with Futurum Group CEO Daniel Newman, Blanchard brings considerable experience demystifying new and emerging technologies, advising clients on how best to future-proof their organizations, and helping maximize the positive impacts of technology disruption while mitigating their potentially negative effects. Follow his extended analysis on X and LinkedIn.
