The News: This week at CES, leading chipmaker Intel announced a variety of updates including four new processor families, new EVO laptops, and a vPro Platform update. Read the companies press release on Intel.

Analyst Take: Intel had a very busy CES making a wide variety of announcements, but its biggest announcements, as expected, came in the companies broad launch of new CPU designs that will expand the companies presence among newly launched laptops and desktops in 2021. Below is a list of the company’s highlights, along with a brief analysis of the top three listed highlights as the gaming announcements will need to be looked at more deeply in the coming days/weeks.

At its CES news conference, Intel highlighted how it is driving technology leadership with the introduction of more than 50 processors, resulting in more than 500 new designs for laptops and desktops coming to market in 2021.
Intel launched the 11th Gen Intel® Core™ vPro® platform and Intel® Evo™ vPro® platform, delivering the highest performance and most comprehensive hardware-based security1.
Intel introduced the new N-series 10-nanometer Intel® Pentium® Silver and Intel® Celeron® processors that offer an unmatched balance of performance, media and collaboration for education systems.
Intel announced a new line of 11th Gen Intel® Core™ H-series mobile processors for gaming platforms that deliver an industry-leading balance of mobility and enthusiast-level gaming.
Intel also previewed products coming to market later in 2021, including 11th Gen Intel® Core™ S-series desktop processors (code-named “Rocket Lake-S”) and its next-generation processors (code-named “Alder Lake”).

The vast introduction of 50 new processors should significantly beef up its diverse offerings to help its OEM partners build devices that meet a growing set of customer demands. As the use-cases for notebooks and desktops continue to expand from simple daily use for surfing and streaming to the most resource-intensive design and gaming use cases, the diversification and vast offerings will be important.

One announcement that I was particularly impressed by was the updates to Core vPro and the announcement of the Evo vPro platform for business. The vPro platform is really about the company setting a strong foundation for hardware security, powerful performance focusing on graphics and improved Wi-FI, exponentially more capable AI performance, and finally greater productivity and battery life. These are all among the demands of discriminating users looking for designs that meet technical and ergonomic demands.

The third announcement, a series of 10nm Intel Pentium Silver and Intel Celeron processors, was a “take me back” moment. The company relaunched an iconic name in the Pentium brand that graced so many early laptop and desktop units. The focus of these new designs is education and seems to be tied to democratizing lower-cost notebooks that meet important productivity and performance requirements for students required to do more remote learning and a likely continuation of this trend.

Intel’s MobileEye also in focus at CES 2021

In addition to the company’s CPU focused announcements, the company also turned its attention to the intelligent vehicle space, which of course will be a hot topic at CES 2021.

Some of the key announcements made by the company include:

Automated, worldwide autonomous vehicle (AV) mapping capability allows Mobileye to expand its AV test fleets; new vehicles expected in Detroit, Tokyo, Shanghai, Paris and (pending regulation) New York City early this year.
Intel brings its XPU strategy, expertise and manufacturing capability in silicon photonics to develop a lidar system-on-chip (SoC) for Mobileye use in AVs starting in 2025.
Mobileye plans a software-defined radar customized to autonomous vehicles.
Mobileye reveals that cars using its existing technology have mapped nearly 1 billion kilometers globally, with more than 8 million kilometers mapped daily.

Analyst Take: The underlying theme of the company’s Mobileye announcements was around the idea of bringing more intelligent vehicles to every person, everywhere. This is a big undertaking in an increasingly crowded space where big semiconductor companies like NVIDIA, Qualcomm, and Intel, among others, are vying for key OEM design wins AND facing the continued explosive growth of Tesla.

Intel’s vast experience with the near 1-billion mapped kilometers, and perhaps more interesting, the companies XPU approach for building a lidar system-on-chip (SoC) for Mobileye use in vehicles in the next 4 years is something to watch closely and an important development for the company. The testing in major markets in 2021 will be interesting to continue to observe as we watch to see how Intel’s business in the AV space continues to grow as interest and demand for intelligent vehicles proliferates on a global scale.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

Author Information

Daniel Newman

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

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