How to Migrate Data Protection to the Cloud and Not Regret It

How to Migrate Data Protection to the Cloud and Not Regret It

Long-standing models for data protection are being scrutinized more than ever before. This is inevitable given the shift to multi-hybrid cloud architectures, distributed working environments, and ever-more pressing cyber threats – all of which shift the threat landscape and create new requirements for protecting access to, and the security of, our critical information assets.

As a key component of this conversation, we see IT Operations evaluating and embracing cloud-based delivery for data protection functionality. In fact, in our recent Trends in Enterprise Data Protection 2023 study, approximately 80% of respondents indicated using the public cloud for data protection in some way, shape or form. Specifically, half of respondents indicated using the public cloud as a storage target, more than 40% indicated using the public cloud as a DR site, and just under 30% indicated that they are hosting backup software in the public cloud.

This 80% figure is of course very large. It was in fact among the figures that surprised me the most coming out of the study; I knew the shift to the cloud was happening, based on conversations with folks in IT Ops and based on my ongoing observations of the market as a whole, I would not have expected it to already be a reality, at least in some fashion, for more than two-thirds of IT shops.

While, these figures speak to the potential benefits of utilizing the cloud for data protection operations, they certainly do not mean that the public cloud is the most appropriate fit for all scenarios. First off, legacy data protection software has a very long tail of adoption. These are solutions that administrators have built careers around, and that migrating away from carries tremendous complexity, cost, and risk. Not to mention, in many cases, backup data is stored in a proprietary format; that is to say, these backup copies can only be read, and therefore recovered, by the data protection software that they were written by. These technologies are typically not entirely ripped out and replaced, meaning that cloud-delivered data protection software is typically introduced incrementally, to protect specific applications or workloads.

There are a few other, specific key tradeoffs for IT Operations to consider, that we will explore over the course of three additional articles. Specifically, we will explore ease of use/IT simplicity, security/cyber resiliency, and cost economics from the standpoint of advantages and tradeoffs when comparing on- and off-premises data protection implementations.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other insights from The Futurum Group:

Nutanix .NEXT 2023: A Focus on Multi-Cloud Puts the New in Nutanix

Red Hat Announces GA of RHEL 9.2 and 8.8: A New Era of Hybrid Cloud Computing

VMware Doubles Down on Cross-Cloud Services

Related Insights
VAST Data Valuation Triples. Can a Unified Platform Scale AI Globally?
April 22, 2026

VAST Data Valuation Triples. Can a Unified Platform Scale AI Globally?

Brad Shimmin, Vice President & Practice Lead at Futurum, analyzes VAST Data valuation and its AI operating system strategy, questioning whether unified infrastructure can scale amid persistent market fragmentation....
Can CLEAR’s Q1 2026 Results Prove Identity Tech Is More Than a Travel Niche?
April 22, 2026

Can CLEAR’s Q1 2026 Results Prove Identity Tech Is More Than a Travel Niche?

CLEAR's Q1 2026 earnings announcement on May 6 will demonstrate whether its Identity Platform expansion into healthcare and enterprise markets can deliver sustainable growth beyond airport security operations....
Brand Visibility Solution
April 21, 2026

Will Adobe’s Brand Visibility Solution Rewrite the Rules of AI-Driven Customer Experience?

Adobe expands Experience Manager with a brand visibility solution for AI-driven customer engagement, positioning itself against Salesforce, Oracle, and SAP as generative AI becomes enterprises' primary discovery channel....
Mirantis and NVIDIA
April 21, 2026

Can Mirantis and NVIDIA Run:ai Automation Break the AI Factory Bottleneck?

Mirantis and NVIDIA's k0rdent AI and Run:ai integration solves GPU infrastructure deployment by delivering fully orchestrated, multi-tenant AI environments in minutes instead of weeks....
agentic AI
April 21, 2026

Adobe CX Enterprise Coworker Aims to Disrupt Agentic AI in Customer Experience

Adobe launches CX Enterprise Coworker, an agentic AI platform orchestrating customer experience workflows across siloed systems, positioning itself against legacy CX suites and AI-native competitors....
Federal Crypto
April 21, 2026

CIQ Bets on Compliance: Can Enterprise Linux Really Deliver Federal Crypto and Post-Quantum Readiness?

CIQ unveiled the first Enterprise Linux compliance platform for Federal Crypto validation and post-quantum readiness, addressing critical security gaps for regulated enterprises and government agencies facing quantum threats....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.