The News: Telesign, a leading provider of customer identity and engagement solutions, has launched Breached Data, a new product that allows customers to identify if a phone number and its associated data have been compromised in a data breach. The service aims to help businesses proactively prevent issues such as account takeovers and synthetic identity fraud by conducting rapid analyses against a global dataset of breached records. Read the full press release on the Telesign website.
Breached Data by Telesign
Analyst Take: The incidence of data breaches continues to increase, leading to a host of negative potential financial and reputational ramifications such as unauthorized account creation or takeovers, identity theft, and fraudulent transactions. Customers increasingly scrutinize the businesses they work with from the standpoint of their ability to protect their digital identities and data.
The challenge is that the management of personal identities and sensitive data has grown extremely complex, spanning a vast and dispersed web of digital interactions such as signups, signins, likes, and comments that we all engage in daily. These interactions have become a significant vulnerability regarding potential theft of personal data or identities and malicious account spoofing or takeovers.
Telesign’s new Breached Data solution addresses this issue by identifying and alerting if a phone number and its associated data have been involved with a data security breach. Specifically, the business is notified if data is compromised so that unauthorized access can be halted and a potentially illegitimate user is prevented from signing up. The objective is to halt potentially nefarious activity in real time by analyzing phone numbers against a global database.
The launch of Breached Data by Telesign is a noteworthy development for the company and a significant contribution to the evolving landscape of cybersecurity. There are several dimensions in which this product aligns with broader trends in the cyber realm:
Focus on Proactive Measures. As cyberthreats become increasingly complex and frequent, the emphasis in the cybersecurity landscape has shifted from reactive measures to proactive detection and prevention. Breached Data embodies this trend by enabling businesses to identify compromised data in advance, thereby helping to prevent unauthorized account access and fraudulent activities.
Data-Centric Security. The trend toward a more data-centric view of security is evident. Telesign’s Breached Data aligns well with this shift, focusing on protecting data integrity rather than merely fortifying the perimeter. It scrutinizes phone numbers and associated data against an expansive dataset for comprehensive protection.
Consumer Trust and Data Privacy. With regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) setting high standards for data protection, businesses have increasingly come to view data privacy not just as a compliance requirement but also as a cornerstone of consumer trust. Breached Data offers a solution that puts consumer trust at the forefront, acknowledging that the onus of data protection lies squarely on businesses.
Globalization of Cyberthreats. The extensive global coverage of Breached Data indicates an understanding of the international nature of cyberthreats. The product offers a universally applicable solution that can compare submitted data against more than 166 billion breached records globally.
Continuous Adaptation. With daily updates and real-time analytics, Breached Data reflects the growing trend toward agile, adaptive security solutions that evolve to meet new challenges head-on.
Looking Ahead
In summary, Breached Data by Telesign is a salient example of how cybersecurity solutions adapt to meet the complex demands of an increasingly interconnected digital world. Telesign’s announcement embodies the industry’s focus on proactivity, data-centric security, consumer trust, and global applicability imperatives and will be welcomed by customers and end users alike.
Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.
Other insights from The Futurum Group:
Telesign: Consumer Fear of Digital Fraud is Rising but All Trust is Not Lost
Telesign Revenue Hits €107M in Q2, Up 39% From €77 YoY
Author Information
Krista Case brings over 15 years of experience providing research and advisory services and creating thought leadership content. Her vantage point spans technology and vendor portfolio developments; customer buying behavior trends; and vendor ecosystems, go-to-market positioning, and business models. Her work has appeared in major publications including eWeek, TechTarget and The Register.
Steven engages with the world’s largest technology brands to explore new operating models and how they drive innovation and competitive edge.
