Insight Type: Video Research Note

In this video vignette from a recent episode of the Futurum Tech Webcast, analysts Shelly Kramer and Steven Dickens (a former IBMer) dive into the massive transformation that IBM is undergoing, with a brief look at the Whitehurst departure and some potential ramifications, as well as significant changes in the company’s marketing function under new CMO Carla Piñeyro Sublett, and the challenges there, along with the concurrent radical transformation of IBM’s IT team under CIO Kathryn Guarini. If you’re following IBM, this is one conversation you won’t want to miss.

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