Keith Kirkpatrick, Research Director at Futurum, shares his insights into IFS’ acquisition of WMS provider Softeon, and provides his assessment on the impact to IFS’s market position and the overall...
Keith Kirkpatrick, Research Director with Futurum, covers WalkMe’s 2025 Analyst Day, and discusses the company’s key pillars for driving success with enterprise software in an AI- and agentic-dominated world heading...
Futurum Research analyzes Broadcom’s Q4 FY 2025 results, highlighting accelerating AI semiconductor momentum, Ethernet AI switching backlog, and VMware Cloud Foundation gains, alongside system-level deliveries....
Futurum Research analyzes Adobe’s Q4 FY 2025 results, emphasizing AI distribution via LLMs, enterprise adoption of Firefly Foundry, and a credit-based monetization model aligned to FY 2026 ARR growth and...
In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...
Keith Kirkpatrick, Research Director at Futurum, examines how Google Workspace Studio uses Gemini 3 to enable employees to build no-code AI agents that automate everyday tasks and accelerate complex workflows...
Futurum Research analyzes Salesforce’s Q3 FY 2026 results, focusing on Agentforce and Data 360 traction, Informatica integration, and how pricing and GTM execution set up bookings momentum into 2H FY...
Keith Kirkpatrick, Research Director at Futurum, reviews the key developments in the SaaS software space in 2025 and shares his thoughts on the key market trends expected for 2026....
In our latest market report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research explores how embedded AI—grounded in...
Olivier Blanchard, Research Director at Futurum, shares insights on how Amazon Ads AI reshapes campaign management, creative production, and full-funnel execution following the major announcements at unBoxed 2025....
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