Category: Enterprise Software, & Digital Workflows

Reimagining Agentforce with AI and Cloud Power
Keith Kirkpatrick and Paul Nashawaty with The Futurum Group share insights on the many Dreamforce announcements, focused largely on Agentforce AI, enhancements to Data Cloud, and improvements to other Salesforce applications.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and principal analyst at Moor Insights & Strategy, and Guy Currier, CTO at Visible Impact, to discuss the announcements and experiences from Oracle CloudWorld and NetSuite SuiteWorld.
Capabilities Focus on Helping Customers Execute Tasks and Surface Timely Insights
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas – firmly establishing the top 5 enterprise application vendors in 2024.
The need for scalable, cloud-based enterprise applications has grown rapidly, driven by the demand for integrated platforms that unify different business areas - firmly establishing the top 5 enterprise application vendors in 2024.
Jason Maynard, Executive VP at Oracle, joins Daniel Newman and Patrick Moorhead to share his insights on Oracle's unique AI strategy, emphasizing innovation, integration, and security.
BI Tool Leverages AI, ML, and Integrations to Help Organizations Surface Insights More Quickly
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the shifting pricing models used by SaaS vendors, in response to the growing use of automation and genAI, and the decline in seat license revenue.
Novin Kaihani and Dave Campbell share invaluable insights on bridging the gap between traditional manageability and the future-driven AI enhancements in PCs, underscoring the critical role of innovation in adapting to the evolving digital workspace.
Dedicated Sources of Truth and a Direct Email Address Demonstrate Adobe’s Renewed Commitment to a Core User Base
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Adobe’s message reinforcement around genAI and creator IP rights, and provides his views on why this is an important and necessary step for the company.
Capabilities Enable Help Reduce Friction and Deliver Faster Insights
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on NetSuite’s new product features and enhancements made at SuiteWorld, and discusses why these updates are critical for the vendor.
Intel’s New Lunar Lake Core Ultra Processors for AI PCs Will Compete Against Qualcomm’s Snapdragon X and AMD’s Ryzen AI Processors, But Has Intel Fallen Behind?
Olivier Blanchard, Research Director at The Futurum Group shares his insights on whether or not Intel Lunar Lake Core Ultra processors entering the Windows 11 Copilot+ AI PC market a few months behind Qualcomm’s and AMD’s will cost the semiconductor giant some market share as the PC refresh supercycle begins to heat up.
Oracle’s Cloud Infrastructure and AI Advancements Drive Robust Revenue Growth Bolstered by Crucial Industry Verticals Such as Healthcare, Financial Services, and Retail
Steven Dickens, Chief Technology Advisor, and Keith Kirkpatrick, Research Director at The Futurum Group, share insights on Oracle’s Q1 FY2025 earnings, showcasing the rapid growth of Oracle Cloud Infrastructure (OCI) and AI’s impact on cloud revenue.

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