Category: Ecosystems, Channels, & Marketplaces

March 21, 2025

Tech Leaders Navigate Fluid Tariff Environment

Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments...

Alex Smith

October 7, 2024

Video Research Note

Microsoft & BlackRock Sitting in a Tree

The Six Five team discusses Microsoft & BlackRock Sitting in a Tree...

Daniel Newman

May 8, 2024

Marketing: Art and Science

How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel

Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s...

Lisa Martin

April 22, 2024

Marketing: Art & Science

Shaun Mehr

September 29, 2023

Market Coverage

AI-Enabled Features in Amazon Echo Products Point to the Future of UX

Olivier Blanchard, Research Director at The Futurum Group, shares his insights on what the newest AI-enabled features in Amazon’s Echo products suggest about the future of Alexa-powered UX....

Olivier Blanchard

September 5, 2023

Market Coverage

Salesforce’s Connected Shopper Report: Digital, Physical & Service Crucial

Sherril Hanson, Senior Analyst at The Futurum Group, shares her insights on recent research from Salesforce that addresses digital channels, how the physical store experience matters, and the importance of...

Sherril Hanson

August 3, 2023

Market Coverage

ServiceNow Announces Expanded GenAI Tools

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into ServiceNow’s AI product strategy, covering the announcement of two new generative AI tools for the Now Platform, as...

Keith Kirkpatrick

July 25, 2023

Market Coverage

XM/os2 Launched by Qualtrics

Sherril Hanson, Senior Analyst at The Futurum Group digs into the Qualtrics announcement of its next generation platform, XM/os2, offering artificial intelligence across all products to support empathy for deeper...