Category: Ecosystems, Channels, & Marketplaces

August 3, 2023

Keith Kirkpatrick

Market Coverage

ServiceNow Announces Expanded GenAI Tools

Service Management Vendor Also Announces New AI-Embedded SKUs for ITSM, CSM, and HRSD Offerings

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into ServiceNow’s AI product strategy, covering the announcement of two new generative AI tools for the Now Platform, as well as the forthcoming generative AI-infused premium SKUs to enhance its ISTM, CSM, and HRSD offerings.

AI Platforms, Digital Leadership & CIO, Ecosystems, Channels, & Marketplaces, Enterprise Software, & Digital Workflows

July 25, 2023

Sherril Hanson

Market Coverage

XM/os2 Launched by Qualtrics

Sherril Hanson, Senior Analyst at The Futurum Group digs into the Qualtrics announcement of its next generation platform, XM/os2, offering artificial intelligence across all products to support empathy for deeper customer and employee relationships, and the ability to personalize and act at scale.

AI Platforms, Digital Leadership & CIO, Ecosystems, Channels, & Marketplaces

July 20, 2023

Sherril Hanson

Market Coverage

WalkMe’s Digital Adoption Platform Helps Remove EX Friction Points

Enhanced Efficiency, Empowerment, and Engagement to Meet Rising Employee Expectations

Sherril Hanson, Senior Analyst at The Futurum Group, breaks down a demo of WalkMe’s platform, focusing on the benefits it provides for employees.

Digital Leadership & CIO, Ecosystems, Channels, & Marketplaces

June 8, 2023

Keith Kirkpatrick

Twilio’s CustomerAI Technology Enables One-to-One Customer Engagement

Technology Pairs LLM and Customer Data to Provide Granular and Complete Customer Profiles

AI Platforms, Ecosystems, Channels, & Marketplaces, Enterprise Software, & Digital Workflows

June 7, 2023

Keith Kirkpatrick

Salesforce Unveils Marketing GPT & Commerce GPT for End-to-End Personalization

Generative AI Tools Improve Productivity and Ability to Create Customized Journeys

AI Platforms, Ecosystems, Channels, & Marketplaces

May 30, 2023

Sherril Hanson

Booking a Trip? The Digital Experience Matters

Research from Glassbox Shows That Consumers Lack Patience for Roadblocks and Want Personalization

Ecosystems, Channels, & Marketplaces, Intelligent Devices

May 25, 2023

Sherril Hanson

Personalization and Deep Understanding Need to Be at the Heart of Patient Experience

An Interview with Dr. Adrienne Boissy, Chief Medical Officer of Qualtrics

Ecosystems, Channels, & Marketplaces

May 25, 2023

Keith Kirkpatrick

Developing Enhanced Experiences and Services to Retain Luxury Customers

Brands Courting High-Net Worth and Ultra-High-Net Worth Customers Must Provide Something Extraordinary and Exclusive

Ecosystems, Channels, & Marketplaces

May 19, 2023

Sherril Hanson

Delta Airlines Rolling Out Personalized Digital Experience for Mobile Devices

Delta Sync Brings Together Exclusive Content, Access, and Offers to SkyMiles Members

Ecosystems, Channels, & Marketplaces, Intelligent Devices

May 19, 2023

Keith Kirkpatrick

Data Flexibility Drives Customer Targeting, Insights for The Washington Post

Case Study Provided by CDP Vendor ActionIQ Underscores Value of Partnership and Scalability

Ecosystems, Channels, & Marketplaces, Enterprise Software, & Digital Workflows

May 10, 2023

Alex Gaw

Airship Launches No-Code App Experience Editor

App Editing Engine Creates App Experiences, Dispensing with Developer Support

Ecosystems, Channels, & Marketplaces

May 3, 2023

Keith Kirkpatrick

Creative Virtual Using Vectorization to Limit ChatGPT Hallucination

Preapproved Content Matched to Prompt Inputs Eliminates Risk of Incorrect Responses

AI Platforms, Ecosystems, Channels, & Marketplaces

The Futurum Group

(833) 722-5337

501 West Ave., Suite 2102
Austin TX 78701