Brad Shimmin and Mitch Ashley at Futurum, share their insights on IBM’s $11B acquisition of Confluent. This bold move signals a strategic pivot, betting that real-time "data in motion" is...
Futurum analysts share their insights on how AWS re:Invent 2025 redefines the cloud giant as an AI manufacturer. We analyze Nova models, Trainium silicon, and AI Factories as AWS moves...
Futurum Research analyzes Salesforce’s Q3 FY 2026 results, focusing on Agentforce and Data 360 traction, Informatica integration, and how pricing and GTM execution set up bookings momentum into 2H FY...
Futurum Research analyzes NetApp’s Q2 FY 2026 results, highlighting AI data platform traction, first-party cloud storage growth, and all-flash mix that lifted margins, alongside raised FY EPS and margin guidance....
Data and AI promise trillions in economic impact—but hidden costs, waste, and weak ROI measurement are holding many organizations back. This infographic from Futurum Research breaks down how FinOps brings...
Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Agentforce Commerce launch as AI-driven shopping traffic surges 119% and retailers prepare for AI agents to influence global Cyber Week orders....
Dion Hinchcliffe, VP and Practice Lead of Digital Leadership and CIO at Futurum, shares his insights on the CIO implications of Dreamforce 2025, unpacking Salesforce’s agentic strategy, competitive pressures, and...
Futurum Research analyzes Cisco’s Q1 FY 2026 results, highlighting AI infrastructure demand, campus refresh momentum, and a cloud-first security transition that lifts recurring revenue visibility into the second half of...
In our latest Research Brief, From Data Paralysis to AI-Powered Progress, completed in partnership with Databricks, Futurum explores the challenges holding enterprises back and explains how a modern data intelligence...
In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, Futurum covers demand drivers for greater personalization and discusses the ways in...
Brad Shimmin, VP and Practice Lead at Futurum, breaks down the SAP and Snowflake partnership. This isn't just an integration; it's a fundamental shift away from ETL that redefines enterprise...
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