Zoom IPO — Zoom Zoomed Through It

Zoop IPO

The Zoom IPO — Why the Zoom stock is soaring and where they will go In the Unified Communications (UC) world, the Zoom IPO was a much-anticipated thing. On Thursday, April 18, the UC giant launched its stock on the NASDAQ exchange. The stock started the day with an initial offering of $36 USD per […]

Security Risk of Huddle Rooms — Yes, It’s Very Real

security risk of huddle rooms

The Security Risk of Huddle Rooms is a Very Real Risk We have all seen the headlines. Target was hacked, Experian was compromised. No one seemingly seems to think it can happen to them. Yet there are thousands of network security threats that exist throughout every corporate building; the huddle room. While commonplace in the […]

Poly Rebrand — Poly Folly. Why the Rebrand Might Not Make Sense

poly rebrand

Poly Rebrand — Stumbling Ahead March of 2018 gave us the significant acquisition of Polycom by Plantronics for $2 billion USD. The purchase puts Plantronics squarely in the middle of the Unified Communications (UC) space. The peripheral manufacturer had lived on, well, the peripheral of the UC space for years making headsets for communications. One year […]

Dell Should Use Esports as a Boost to PC Sales

esports

Riding the Wave of Esports Global computer sales are continuing their decline. Overall the market saw a decline in sales of 4.6 percent during the first part of 2019. Manufacturers need to look to creative solutions and innovative verticals to boost sales. There may be a way for Dell to capitalize on the rising popularity […]

UC Trends — Cross-device, Cross-platform, Better Functionality

UC trends reflect that the unified communications space is driven by customer experience

There was a time in the UC (Unified Communications) space when the companies that provided solutions were able to provide a walled garden where you used only their products. AT&T was the only provider for telephones used on their networks until the U.S. government stepped in and said that they had to allow third-parties to […]

Google Stadia Revolutionized Gaming—Here’s Why It’s Too Late

Google Stadia revolutionized gaming

In March, Google unveiled the next evolution of gaming; streaming. The service, called Google Stadia, runs on nearly every technology device available; tablets, PC, Android phones, as well as Chromecast. Notice there was no mention of a Google Stadia console in that list. That is because Google is betting everything with Stadia on the Cloud […]

Enterprise Connect 2019 – Wrapping It Up

Enterprise Connect 2019 event, AI, aaS and their impact on UC

Enterprise Connect 2019, the annual gathering of communications, technology, and the professionals that make unified communications (UC) possible took place March 18 – 20 in Orlando, Florida. There were over 200 organizations exhibiting on the show floor. Enterprise Connect 2019 — Five Biggest Products, Companies, or Ideas The Enterprise Connect event is always an interesting […]

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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