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Zoom Announces the Addition of Zoom Sessions for Event Management

Futurum principal analyst Shelly Kramer covers Zoom’s launch of Zoom Sessions, examining the features for single-session virtual meetings and webinars and the features like analytics tools, production and branding options, and others that should be attractive to organizations hosting virtual events, webinars, and on demand events.

Microsoft Viva Sales Adds Generative AI-Powered Experiences, Helping Sellers Improve the Content and Timeliness of Email Communications

Futurum principal analyst Shelly Kramer takes a look at Microsoft’s newly announced Microsoft Viva Sales offering, which shows the company is wasting zero time working to maximize newly acquired OpenAI and ChatGPT into products. Microsoft Viva Sales now brings together the power of Azure OpenAI Service and ChatGPT and is designed to change the way sales teams communicate with clients and prospects, not only saving time, but affording personalization and other important touches along the way.

Oracle Retail Introduces New Pricing and Promotion Capabilities to Help Retailers Increase Sales

Futurum principal analyst Shelly Kramer explores the new cloud capabilities in the Oracle Retail platform designed to make it easier for retailers to manage pricing and promotion strategies. At a time when consumer attention is disjointed at best, combined with the reality that economic challenges abound, a solution designed to help retailers deliver well-crafted campaigns and promotions and serve up offers that attract and entice consumers is a significant offering at a key time.

Cisco at ISE 2023: Multiple Webex Announcements Around Advancing the Hybrid Work Experience With Audio AI Innovations

Futurum principal analyst Shelly Kramer takes a look at the new collaboration devices and interoperability features Webex by Cisco unveiled at Integrated Systems Europe (ISE) 2023 held in Barcelona this past week. The innovations show Cisco’s strategy in continuing to innovate and endeavoring to meet the needs of hybrid workers, delivering more inclusivity and choice for meetings, while improving the manageability, configuration, and security required by IT.

NetApp Sustainability Commitment Continues with an EcoVadis Gold Rating

Futurum principal analyst Shelly Kramer explores news out of NetApp on the company’s sustainability initiatives, including the company’s award of an EcoVadis Gold rating, and why this is not only a significant accomplishment, but one that will deliver big benefits to NetApp’s customers.

It’s Simple: Efficient Businesses Run on Data

In this research brief, done in partnership with Treasure Data, Futurum principal analyst Shelly Kramer analyzes how today’s businesses can capitalize on their data, connect customer experiences across platforms, and bring customers closer to run more efficiently and effectively.

The Mitel Move to Acquire Unify from the Atos Group Will Facilitate Global Expansion and Help Diversify Customer Base and Solutions

Futurum principal analyst Shelly Kramer takes a look at Mitel’s acquisition of Unify and examines the benefits the deal will bring to both companies as leaders in both the Americas and the EMEA markets. For Mitel, the acquisition cements the company’s commitment to UC and will significantly expand Mitel’s global footprint and customer base. The deal will give customers of both organizations even more choice and flexibility throughout their communications lifecycle. For partners, the expanded scale and even stronger financial profile, product portfolio, and breadth of services to help them grow their businesses.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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