Apple vs Qualcomm: Patent Battle Royale–Futurum Tech Podcast Episode 023

On this edition of the Futurum Tech Podcast, we take a look at Apple versus Qualcomm. It’s round 15 of the battle royale. Will it end any time soon? Plus, Facebook and Google’s latest data breaches, IMAX and the future of VR, Apple goes to Austin, and a really cool move to help people with […]

Time to Break Up (with) High-tech?–Futurum Tech Podcast Episode 020

On this edition of the Futurum Tech Podcast, should we really break up big tech, a case study shows that AI-connected vehicles and predictive modeling can result in fewer traffic accidents, finding your missing smartphone gets a lot easier, Facebook again cannot get out of its own way, and have we reached the upper limit of smartphone price elasticity?

Google: The Good, the Bad, and the Untrustworthy – Futurum Tech Podcast Episode 014

On this week’s Futurum Tech Podcast, we provide an update on to Google’s products and brand trust. Plus, we take a look at Amazon’s push into advertising dominance. Freddy, the Google-powered Omnibot from Freshworks, AR headsets from manufacturing, improved battery life for watches, and we try and take a stab at the real story behind […]

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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