5G Factor: MWC24 Preview – AI, Devices, and UX Shine

5G Factor: MWC24 Preview – AI, Devices, and UX Shine

The Futurum Group’s Ron Westfall and Olivier Blanchard scrutinize key innovations leading into 2024 and MWC 24 including how on-device AI will begin to reset expectations for everyday tech products’ features, capabilities, and UX, voice and gesture recognition innovations redefining the AR and smart glasses categories, and foldable screens ready to proliferate across the entire device space.

Uncovering New IT Asset Strategies Hiding in Plain Sight

HPE Uncovering New IT Strategies Hiding in Plain Sight

The Futurum Group’s latest research brief, Uncovering New IT Asset Strategies Hiding in Plain Sight –completed in partnership with HPE– explores how taking an IT asset lifecycle approach to your tech estate can help organizations create economic agility, drive innovation and support sustainability goals.

Building Economic Agility Through All Stages of Tech Lifecycles

HPE Building Economic Agility Through All Stages of Tech Lifecycles

The Futurum Group’s latest research brief, Building Economic Agility Through All Stages of Tech Lifecycles–completed in partnership with HPE– explores how taking an IT asset lifecycle approach to your tech estate can help organizations create economic agility.

Aligning Business Goals with Tech Lifecycles to Accelerate Innovation

HPE Aligning Business Goals with Tech Lifecycles to Accelerate Innovation

The Futurum Group’s latest research brief, Aligning Business Goals with Tech Lifecycles to Accelerate Innovation–completed in partnership with HPE– explores how taking a granular IT asset lifecycle approach can help organizations protect financial agility, mitigate risk and ensure success.

Adapting Tech Lifecycles to Support Sustainability Goals

HPE Adapting Tech Lifecycles to Support Sustainability Goals.pdf

The Futurum Group’s latest research brief, Adapting Tech Lifecycles to Support Sustainability Goals–completed in partnership with HPE– explores how shifting to more sustainable, circular model with their IT asset lifecycles can create entirely new runways of opportunity for IT organizations and the businesses they support.

Qualcomm Q1 2024 Earnings

Qualcomm Q1 2024 Earnings

The Futurum Group’s Daniel Newman and Olivier Blanchard share their insights on Qualcomm Q1 2024 earnings, which beat expectations and point to an upcycle for the company.

AMD Q4 2023 Earnings Highlight a Strong Finish

AMD Q4 2023 Earnings Highlight a Strong Finish

The Futurum Group’s Olivier Blanchard shares his insights on why AMD’s Q4 2023 numbers highlight how the company’s AI bets in data center and PC segments are already starting to pay off.

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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