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Author: Keith Kirkpatrick

August 7, 2025
 

SAP Adds AI-Powered Recruiting to HCM Portfolio with SmartRecruiters

Keith Kirkpatrick, Research Director at Futurum, shares insights on SAP’s planned acquisition of SmartRecruiters and how it enhances SAP SuccessFactors with AI-driven, high-volume talent acquisition capabilities....
August 4, 2025

Enterprise Software Market Shows Strong Growth Driven by AI, Digital Transformation

Keith Kirkpatrick, Research Director at Futurum, shares his thoughts on the latest enterprise software market sizing report and forecast, and discusses the key drivers of the market’s future growth, including...
August 4, 2025
 

PROS Holdings Q2 FY 2025 Earnings Exceed High-End Guidance

Futurum’s Keith Kirkpatrick covers PROS Holdings’ strong Q2 2025 results, highlighting accelerating subscription growth, AI-powered innovation, margin gains, and a raised full-year outlook....
August 1, 2025
 

Will an Infusion from Salesforce and ServiceNow in Genesys Drive Similar Deals?

Keith Kirkpatrick and Tiffani Bova at Futurum share their insights on Salesforce’s and ServiceNow’s joint $1.5 billion investment into CX provider Genesys, and discuss how each firm will benefit from...
Tiffani Bova
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July 31, 2025
 

Microsoft Q4 FY 2025 Earnings Beat Driven by 39% Azure Growth

Keith Kirkpatrick and Daniel Newman from Futurum break down Microsoft’s Q4 FY 2025 earnings, highlighting Azure’s strong growth, the expanding Copilot ecosystem, and why Microsoft’s AI momentum shows no signs...
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July 25, 2025

Are Today’s Agents Actually Agentic?

Keith Kirkpatrick, Research Director at Futurum shares his insights into vendors’ use of AI agents, discusses the key elements of what it means to actually deliver agentic technology, and provides...
July 25, 2025
 

ServiceNow’s Q2 2025 Results Beat Expectations as AI Innovations Power Growth

Keith Kirkpatrick and Daniel Newman of Futurum share insights on ServiceNow’s standout Q2 2025—highlighting record AI-driven growth, top-line beats, and breakthrough workflow innovation....
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July 25, 2025
 

Alphabet’s Q2 FY 2025 Earnings Top Estimates, Led by Strong Cloud Revenue

Keith Kirkpatrick and Daniel Newman explore how Alphabet’s strong Q2 FY 2025 results reflect deepening AI integration across Search, Cloud, and YouTube, and what its $85 billion CapEx guidance says...
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July 24, 2025

Enabling the Agentic AI Ecosystem Through watsonx

In our latest Market Brief, Enabling the Agentic AI Ecosystem Through watsonx, developed in partnership with IBM, Futurum Research explores how agentic AI will redefine digital labor and enterprise workflows....
Alex Smith
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July 23, 2025
 

SAP Delivers 28% Cloud Growth, Reaffirms FY 2025 Outlook in Q2 FY 2025

Keith Kirkpatrick, Research Director at Futurum, shares insights on SAP’s Q2 FY 2025 earnings, spotlighting AI-led cloud growth, ERP suite momentum, rising internal AI productivity, and a reaffirmed FY outlook...
July 17, 2025
 

Zoho Unveils Zia LLM, No‑Code Agent Studio, and Open Agent Interoperability

Keith Kirkpatrick, Research Director at Futurum shares his/her insights on Zoho’s latest AI announcements, including proprietary LLMs, new AI agents, an agent marketplace, and future roadmap plans....
July 9, 2025
 

Are Brands Doing Enough to Keep Up with Their Customers’ Changing Needs?

Keith Kirkpatrick, Research Director at Futurum covers Twilio’s 2025 State of Customer Engagement Report, and shares his insights into the strategies brands and software vendors must take to drive more...

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