In our latest market report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research explores how embedded AI—grounded in...
Analysts Nick Patience, Mitch Ashley, Fernando Montenegro, and Keith Kirkpatrick share insights on Microsoft's shift to agent-centric architecture, cementing the role of Agent 365 as the operational control plane and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights into the key differentiating aspects of sales, marketing, and service platforms, based on the assessment conducted by the Futurum Signal Report,...
Keith Kirkpatrick, Research Director at Futurum, shares insights on how new ServiceNow Microsoft AI integrations enhance governance, unify workflows, and connect agents across AI Control Tower, Agent 365, GitHub, and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on the current AI pricing strategies from major enterprise SaaS vendors, and provides his thoughts on how pricing will evolve as...
Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Agentforce Commerce launch as AI-driven shopping traffic surges 119% and retailers prepare for AI agents to influence global Cyber Week orders....
Keith Kirkpatrick, Research Director at Futurum, recaps IFS Industrial X Unleashed and discusses how the company is focusing on delivering AI benefits in the real world around safety, efficiency, and...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Zoho’s latest Zoho One platform enhancements and discusses the potential impact on the company’s ability to successfully court new enterprise...
In our latest Market Report, Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact, Futurum Research explores how embedded, platform-based AI helps enterprises move from isolated experiments to measurable,...
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Asana’s Work Innovation Summit, which included new product announcements incorporating AI and AI agents that can augment human workers and...
Keith Kirkpatrick, Research Director at Futurum, examines Microsoft 365 Copilot’s Researcher with Computer Use, which securely blends reasoning and real-world action through a sandboxed Windows 365 virtual machine for authenticated...
Futurum's Keith Kirkpatrick and Nick Patience analyze Adobe MAX 2025, highlighting its enterprise focus, Firefly AI expansion, GenStudio enhancements, and focus on trust, governance, and flexible AI pricing....
Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.
Thank you, we received your request, a member of our team will be in contact with you.
