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Author: Keith Kirkpatrick

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026
December 19, 2025

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract...
CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral
December 19, 2025

CCaaS Software Market Dominated by Genesys, Cisco, Five9, and RingCentral

Keith Kirkpatrick, Research Director at Futurum, reveals key findings from comprehensive enterprise software market research, focusing on the CCaaS software market, which is dominated by Genesys, Cisco, Five9, and RingCentral....
Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers
December 19, 2025
 

Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into IFS’ acquisition of WMS provider Softeon, and provides his assessment on the impact to IFS’s market position and the overall...
Will a Digital Adoption Platform Become a Must-Have App in 2026?
December 15, 2025
 

Will a DAP Become the Must-Have Software App in 2026?

Keith Kirkpatrick, Research Director with Futurum, covers WalkMe’s 2025 Analyst Day, and discusses the company’s key pillars for driving success with enterprise software in an AI- and agentic-dominated world heading...
The Future of AI-Driven Service Operations
December 9, 2025

The Future of AI-Driven Service Operations

In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...
Is Google Workspace Studio the Turning Point for Employee-Built AI Automation
December 8, 2025
 

Is Google Workspace Studio the Turning Point for Employee-Built AI Automation?

Keith Kirkpatrick, Research Director at Futurum, examines how Google Workspace Studio uses Gemini 3 to enable employees to build no-code AI agents that automate everyday tasks and accelerate complex workflows...
Was 2025 Really the Year of Agentic AI, or Just More Agentic Hype
December 3, 2025
 

Was 2025 Really the Year of Agentic AI, or Just More Agentic Hype?

Keith Kirkpatrick, Research Director at Futurum, reviews the key developments in the SaaS software space in 2025 and shares his thoughts on the key market trends expected for 2026....
Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI
December 1, 2025

Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI

In our latest market report, Unlocking Enterprise Value: The Real-World Benefits and ROI of SAP’s Embedded Business AI, completed in partnership with SAP, Futurum Research explores how embedded AI—grounded in...
Donald Jin - Research Director, Business Economic Value
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Microsoft Ignite 2025 AI, Agent 365, Anthropic on Azure & Security Advances
November 21, 2025
 

Microsoft Ignite 2025: AI, Agent 365, Anthropic on Azure & Security Advances

Analysts Nick Patience, Mitch Ashley, Fernando Montenegro, and Keith Kirkpatrick share insights on Microsoft's shift to agent-centric architecture, cementing the role of Agent 365 as the operational control plane and...
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Mitch Ashley
Fernando Montenegro
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Capability and Control Drive Success for Sales, Marketing, and Service Platforms
November 21, 2025

Capability and Control Drive Success for Sales, Marketing, and Service Platforms

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the key differentiating aspects of sales, marketing, and service platforms, based on the assessment conducted by the Futurum Signal Report,...
Can ServiceNow and Microsoft Deliver Unified Oversight for AI Agents?
November 21, 2025
 

Can ServiceNow and Microsoft Deliver Unified Oversight for AI Agents?

Keith Kirkpatrick, Research Director at Futurum, shares insights on how new ServiceNow Microsoft AI integrations enhance governance, unify workflows, and connect agents across AI Control Tower, Agent 365, GitHub, and...
Will Major SaaS Vendors Continue to Evolve Their Pricing Models
November 20, 2025

Will Major SaaS Vendors Continue to Evolve Their Pricing Models?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on the current AI pricing strategies from major enterprise SaaS vendors, and provides his thoughts on how pricing will evolve as...

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