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Author: Keith Kirkpatrick

Will OpenAI's AI-Native SaaS Spell Trouble for SaaS Incumbents?
October 27, 2025

Will OpenAI’s Foray into Enterprise Software Spell Trouble for SaaS Incumbents?

Keith Kirkpatrick, Research Director with Futurum, covers OpenAI’s entry into the enterprise SaaS market, its launch of AI-native apps, and the implications for established vendors adapting to an evolving, co-opetitive...
Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce
October 22, 2025
 

Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce

Keith Kirkpatrick and Nick Patience at Futurum share their insights on the latest news coming out of Dreamforce, and discuss the steps Salesforce must take to execute on its Agentic...
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The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises
October 21, 2025

The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises

In our latest Market Report, The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises, developed in partnership with IBM, Futurum Research examines how enterprises are using modern...
Donald Jin - Research Director, Business Economic Value
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Oracle AI World Announcements Put AI Front and Center
October 20, 2025
 

Oracle AI World Announcements Put AI Front and Center

Keith Kirkpatrick, Research Director at Futurum shares his insights on the enterprise software announcements from Oracle’s AI World, and discusses the new features and strategies it is using to drive...
Enterprise Software Buyers Prefer Consumption and Outcome-Based Pricing
October 17, 2025

Enterprise Software Buyers Prefer Consumption and Outcome-Based Pricing

Keith Kirkpatrick, Research Director at Futurum, reveals key findings from enterprise software decision makers, who express a preference for flexible genAI pricing approaches offered by SaaS vendors....
NetSuite Accelerates AI Adoption with SuiteWorld 2025 Announcements
October 10, 2025
 

NetSuite Accelerates AI Adoption with SuiteWorld 2025 Announcements

Keith Kirkpatrick, Research Director with Futurum, covers SuiteWorld 25, and discusses the key platform, AI, and partnership announcements and their relative impact on customers and the mid-market ERP sector....
Balancing AI Goals and Core Strengths: Twilio’s Customer Engagement Platform
October 3, 2025
 

Balancing AI Goals and Core Strengths: Twilio’s Customer Engagement Platform

Keith Kirkpatrick and Mitch Ashley with Futurum share insights on Twilio’s shift to a unified customer engagement platform, its pragmatic AI strategy, and the company’s challenge of winning mindshare while...
Mitch Ashley
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Workday Rising 2025: AI Agents, Data Cloud, and Flex Credits Unveiled
October 2, 2025
 

Workday Rising 2025: AI Agents, Data Cloud, and Flex Credits Unveiled

Keith Kirkpatrick, Research Director at Futurum, shares insights on Workday Rising 2025 announcements, including Illuminate agents, Flex Credits, Data Cloud partnerships, and Microsoft integration for AI governance....
Achieving Business Value with SAP Business AI AGILITA Case Study
September 25, 2025

Achieving Business Value with SAP Business AI: AGILITA Case Study

In this case study, The Futurum Group explores how AGILITA used SAP Business AI to transform a routine but critical workflow—delivering both operational improvements and meaningful business outcomes....
Donald Jin - Research Director, Business Economic Value
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From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible
September 24, 2025

From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible

In our latest market report, From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible, produced in partnership with Epicor, Futurum Research outlines how embedding AI and ML into...
GenAI, Features, Are the Top Criteria for Future Enterprise Software Purchases
September 23, 2025

GenAI, Features, Are the Top Criteria for Future Enterprise Software Purchases

Keith Kirkpatrick, Research Director at Futurum, shares his insights on the key decision criteria used by enterprise software decision makers to evaluate purchases, and discusses why these are critical in...
What Role Will Microsoft 365 Copilot Agents Play in Enterprise Workflows?
September 23, 2025
 

What Role Will Microsoft 365 Copilot Agents Play in Enterprise Workflows?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Microsoft 365 Copilot agents, exploring how new collaborative AI teammates in Teams, SharePoint, and Viva Engage transform teamwork and project...

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