AWS re:Invent 2025: Wrestling Back AI Leadership
Futurum analysts share their insights on how AWS re:Invent 2025 redefines the cloud giant as an AI manufacturer. We analyze Nova models, Trainium silicon, and AI Factories as AWS moves to own the full enterprise AI stack.
Is Conversational Analytics in Looker the Tipping Point for Enterprise BI?
Brad Shimmin, industry analyst at Futurum, shares his insights on Google’s GA of Conversational Analytics in Looker, a strategic move to defend traditional BI by grounding Gemini’s power in a trusted semantic layer.
From Data Paralysis to AI-Powered Progress
In our latest Research Brief, From Data Paralysis to AI-Powered Progress, completed in partnership with Databricks, Futurum explores the challenges holding enterprises back and explains how a modern data intelligence platform can simplify complexity, embed AI throughout the workflow, and help every user—from IT to business analysts—drive faster, smarter outcomes.
Chaos to Clarity: The FinOps Imperative for Data, Analytics, and AI
In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, Futurum covers demand drivers for greater personalization and discusses the ways in which organizations must engage with customers to create personalized, curated journeys that meet their needs and exceed their expectations.
SAP and Snowflake Redefine Enterprise Data for AI: Is Your ETL Strategy Already Obsolete?
Brad Shimmin, VP and Practice Lead at Futurum, breaks down the SAP and Snowflake partnership. This isn’t just an integration; it’s a fundamental shift away from ETL that redefines enterprise data strategy for the AI era and solves the AI grounding problem.
Oracle AI World 2025: Is the Database the Center of the AI Universe Again?
Brad Shimmin, analyst at Futurum digs into Oracle AI World 2025, where the new Oracle AI Database 26ai and Autonomous AI Lakehouse signal a bold strategy to make the database the core of the enterprise AI stack.
Is Open Semantic Interchange the Treaty AI Needs to Deliver Value?
Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on the new Open Semantic Interchange (OSI), a vendor-led standard aimed at fixing the data fragmentation that stalls enterprise AI, and analyzes if this “cease fire” can unlock consistent value.
IBM TechXchange 2025: The Real Headliner is Data, Not AI
Brad at Futurum looks at IBM TechXchange 2025 and uncovers a strategic pivot from AI hype to the foundational challenge of enterprise data. IBM’s latest announcements for watsonx, AgentOps, and Project Infograph signal a mature focus on the data readiness, governance, and infrastructure required to operationalize AI at scale.
Cloudera EVOLVE25: While the Market Chased Cloud-Native Deployments, Cloudera Built the Hybrid Endgame
Brad Shimmin, Principal Analyst at Futurum, analyzes Cloudera’s new hybrid multi-cloud fabric. At EVOLVE25, the company declared a hybrid endgame, betting that predictable economics and Private AI will win the enterprise data war.
New Futurum Survey Shows Enterprise Demand for an AI-Ready Data
New survey: The enterprise AI mandate is here, but poor data quality is the #1 obstacle. See why leaders now invest in foundational data quality and availability to ensure ROI.
Neo4j GraphSummit: The OG (Original Graph) Database Player Makes a Bold Play for the Future of AI
Brad Shimmin, Analyst at Futurum, shares insights on Neo4j’s Infinigraph, its bold bet on becoming the data layer for agentic AI, and if it’s a future-proof strategy or a solution in search of a problem.
Pure Storage Q2 FY 2026 Revenue Jumps 13%, Guidance Lifted for FY 2026
Brad Shimmin, VP & Practice Lead at Futurum, examines Pure Storage’s Q2 FY26 earnings, spotlighting new product launches, hyperscaler traction, and subscription momentum driving its raised full-year outlook.
