The Open Lakehouse Imperative: Delivering AI Value Without Compromise

The Open Lakehouse Imperative: Delivering AI Value Without Compromise

In The Open Lakehouse Imperative: Delivering AI Value Without Compromise, a report commissioned by Oracle, Futurum Research explains why many lakehouse stacks still force tradeoffs—and what a truly open, multi-cloud, high-performance approach looks like for enterprise AI.

Storage Evolved: Everpure Takes on Data Challenges for an AI World

The Storage Era is Dead; Long Live Everpure!

Brad Shimmin, VP and Practice Lead at Futurum, shares his insights on Pure Storage’s rebrand to Everpure as well as its supportive acquisition of 1touch.io, exploring why dropping “Storage” is a strategic move to conquer the AI data intelligence market and what it means for enterprise CIOs.

Quest Builds an Automated Factory to Manufacture Enterprise Trust in Data

Quest Builds an Automated Factory to Manufacture Enterprise Trust in Data

Brad Shimmin, Vice President & Practice Lead, Data Intelligence, Analytics, and Infrastructure at Futurum, shares his insights on Quest Software’s new Trusted Data Management Platform. This report explores how Quest’s “Automated Data Product Factory” aims to solve the enterprise trust crisis and accelerate AI adoption by slashing data engineering cycles and unifying governance.

ServiceNow Buys Pyramid: Does this Spell the End of the BI Dashboard?

ServiceNow Buys Pyramid Does this Spell the End of the BI Dashboard

Brad Shimmin, VP and Practice Lead at Futurum, along with Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Digital Workflows, analyze ServiceNow’s acquisition of Pyramid Analytics. They explore how integrating a governed semantic layer and direct query engine transforms ServiceNow into a “System of Intelligence” for the Agentic AI era, bridging the gap between insights and operational action.

OpenAI Frontier: Close the Enterprise AI Opportunity Gap—or Widen It?

OpenAI Frontier Close the Enterprise AI Opportunity Gap—or Widen It

Futurum Research Analysts Mitch Ashley, Keith Kirkpatrick, Fernando Montenegro, Nick Patience, and Brad Shimmin examine OpenAI Frontier and whether enterprise AI agents can finally move from pilots to production. The analysis explores governance, trust, and the race to control the agent platform layer.

$1.2T Data Market by 2031: Agentic AI Replaces Data Pipelines

$1.2T Data Market by 2031 Agentic AI Replaces Data Pipelines

Futurum Analyst Brad Shimmin forecasts the Data Intelligence market to surpass US$1.2T by 2031. The study reveals a capital rotation from legacy plumbing to “Agentic” control planes, driving 19%+ growth in Semantic Layer and Observability.

Navigating the Shift to Production AI in 2026

Navigating the Shift to Production AI in 2026

Brad Shimmin, VP and Practice Lead at Futurum, analyzes the shift to production AI, predicting the rise of the “AI Shepherd,” the necessity of the Semantic Layer, and why the DIAI market is set to hit $475B in 2025.

Five Key Reasons Why Confluent Is Strategic To IBM

Five Key Reasons Why Confluent Is Strategic To IBM

Brad Shimmin and Mitch Ashley at Futurum, share their insights on IBM’s $11B acquisition of Confluent. This bold move signals a strategic pivot, betting that real-time “data in motion” is the essential nervous system for enterprise AI and hybrid cloud.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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