New Research from LivePerson, cdp.com, Simplr, Smart Communications, and Sailthru

CX research reports

This roundup features newly released reports on a range of issues: whether consumers today prefer calling or messaging customer service; the use of artificial intelligence (AI) in marketing; how consumers feel about chatbot help vs. service from a live human; the importance of the insurance claims experience; and why consumers are willing to share their […]

Customer Wins for Salesforce, Medallia, Talkdesk, MoEngage, and Workday

In the latest update on CX wins, Salesforce joins Formula 1 as its new global partner; Medallia partners with Northwestern Medicine for a solution on healthcare excellence; Talkdesk is the contact center solution of choice for UK insurance firm LifeSearch; MoEngage pairs up with dating app S’More; and Workday helps in the digital transformation of […]

Press Ganey Completes Acquisition of Forsta, Uniting Key CX Providers

CX acquisition

Press Ganey, the healthcare company from South Bend, Indiana, that develops and distributes patient satisfaction surveys used in many US hospitals, announced on April 27 it had completed the acquisition of Forsta, the New York City-based provider of insight analytics to enterprise customers and market research professionals. Both companies are recognized throughout the healthcare ecosystem […]

M&A and Funding News from ActionIQ-InfoSum, Orion, Quinyx, and More

CX acquisitions and funding

Three acquisition and partnership deals are highlighted in this M&A update, involving ActionIQ and InfoSum, Orion Advisor Solutions and Redtail Technology, and Quinyx and Concrete. On the funding front, the newsmakers are UserZoom, Thoma Bravo, and Observe.AI. Details follow. ActionIQ Partners with InfoSum ActionIQ, the provider of an enterprise customer data platform (CDP) headquartered in […]

New CX Research from Mitto, Redzone, Heap, Execs In The Know, UserTesting

new research studies

In this roundup: Mitto asks consumers which is worse—bad CX or shipment delays; Redzone shows what is behind higher productivity levels among frontline manufacturing workers; why Heap thinks automation is crucial to the future of digital insights; what Execs In The Know say is the new focus among CX leaders today; and how CEOs today […]

ONR Report: Blockchain and Other New Tech Can Alter Consumer Experience

Blockchain and consumer experience

New technologies like blockchain and cryptocurrency have the potential to radically reshape the consumer experience, empowering consumers to take control of their personal data while presenting brands with a rare opportunity to shape, alter, or improve the CX for this tech-savvy and financially well-heeled group, states a new report examining the wider adoption of blockchain. […]

Customer Wins for Salesforce, Qualtrics, mParticle, Tata CS, and Reputation

CX customer wins and case studies

In this roundup, the customer wins are palpable and international in character. For US experience management provider Qualtrics, its new customer is no less than the Malaysian postal service. With the UK’s Channel 4, help came across the Atlantic through mParticle  in New York City. India’s Tata Consultancy Services is at the helm of CX […]

Twilio: Investing in Digital Customer Engagement Boosted Revenue by 70%

personalized customer experience

Companies that invested in digital customer engagement and personalization technologies during the last two years experienced positive impacts on customer retention levels, and also saw a significant boost to their revenue figures, reveals a new report from Twilio, the San Francisco-based provider of a customer data platform (CDP) and software solutions for customer relationship management […]

M&A and Funding for Cyara, SaaS Group, Gupshup, Netcore Cloud, and Caplena

CX acquisitions and funding

In this M&A and funding roundup: Cyara acquires Botium; SaaS Group purchases Pipeline CRM; Gupshup Buys Active.Ai; Netcore Cloud acquires majority stake in Unbxd; and Caplena flourishes with seven-figure seed money. Cyara Closes Acquisition of Botium Cyara, the Redwood City, California-based provider of its proprietary Automated CX Assurance Platform, has closed its acquisition of automated […]

New Research from Glassbox, Talkdesk, UserTesting, Clickatell, and 3radical

CX research studies

In this roundup of new research: Glassbox uncovers business sentiment on CX strategies; Talkdesk reveals how brands can reach elusive Gen Z; UserTesting affirms the primacy of human insight in CX; Clickatell presents a case for chat-to-pay technology; and 3radical discloses how most consumers really feel about brand messaging. Details follow below. Glassbox: Few Executives […]

Abu Dhabi Launches ‘Program for Effortless Customer Experience’

Abu Dhabi CX

The Emirate of Abu Dhabi, the largest of seven emirates comprising the United Arab Emirates (UAE), has launched a government initiative aimed at producing a new CX model for transacting business with government authorities. The initiative, called the Abu Dhabi Program for Effortless Customer Experience, was unveiled in late March to enable the emirate to […]

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The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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