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Olivier Blanchard

Research Director

Olivier Blanchard

Olivier Blanchard has extensive experience managing product innovation, technology adoption, digital integration, and change management for industry leaders in the B2B, B2C, B2G sectors, and the IT channel. His passion is helping decision-makers and their organizations understand the many risks and opportunities of technology-driven disruption and help them leverage innovation to build stronger, better, more competitive companies. A trusted source of analysis and insights on digital business and digital innovation, Olivier is also the best-selling author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, and co-author of Building Dragons: Digital Transformation in the Experience Economy and Human/Machine: The Future of our Partnership with Machines. Blanchard is based in Greenville, South Carolina.

Recent Insights, NEWS & RESEARCH:

Olivier Blanchard, Research Director at The Futurum Group, shares his notes about Apple’s recent AI partnership announcements and rumors, and frames how disruption of the competitive landscape in the Mobile and PC segments by next-gen on-device AI capabilities may have blindsided the tech giant.
Olivier Blanchard, Research Director at The Futurum Group, digs into the market implications of the Copilot+ PC launch, including Microsoft vs Apple, Windows on Arm’s long-overdue big moment, the disruptive potential of Qualcomm’s Snapdragon X PC platform, and the threat it represents to Intel’s PC segment incumbency, and whether or not the PC segment is truly ready for new AI features and experiences.
Olivier Blanchard, Research Director at The Futurum Group, shares his insights from Computex 2024 about the transition from traditional PCs to AI PCs, the market opportunity for Windows Copilot+ PCs, how Qualcomm, AMD, and Intel already look to be positioning themselves in the Copilot+ market, key benefits of Copilot+ PCs and individual platforms, and what to expect for the PC segment in the short and mid term.
Don McGuire, SVP & CMO at Qualcomm, shares his insights on how Snapdragon is broadening its horizons beyond mobile to redefine technology sectors such as AI PCs, bringing innovative computing to the forefront.
Nitin Kumar, VP Product Management at Qualcomm, shares insightful details on Qualcomm's next-gen X Elite, highlighting its unmatched performance and cutting-edge features that set new standards in technology innovation.