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Tag: Adobe

March 15, 2022

An Inside Look at Adobe’s Digital Economy Index – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast – Interview Series, Futurum’s Daniel Newman is Pat Brown, VP of Growth Marketing & Insights at Adobe, for a conversation around Adobe's...
Adobe Study Suggests Record Ecommerce Demand Coupled With Shortages Will Mean Complicated Holiday For Retail
November 22, 2021

Adobe Study Suggests Record Ecommerce Demand Coupled With Shortages Will Mean Complicated Holiday For Retail

New data from the Adobe Digital Economy Index, one of the most comprehensive reports of its kind, shows that consumers are ready to spend big this holiday season, but the...
June 21, 2021

Adobe Outperforms Q2 Expectations on Strong Portfolio Demand

Adobe delivered a robust top and bottom line outperform on rapidly growing demand for its digital experience and creative offerings....
Why You Need a Customer Data Platform for First-Party Data
June 1, 2021

Why You Need a Customer Data Platform for First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer...
Apple’s Privacy Updates Push CMOs Into A Cookie-Less World
May 26, 2021

Apple’s Privacy Updates Push CMOs Into A Cookie-Less World

Apple's changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them...
October 26, 2020

Microsoft, C3.ai, and Adobe Partner to Reimagine CRM

Today, C3.AI, Microsoft, and Adobe have announced a strategic partnership to better leverage data and AI to deliver the future of AI....
September 23, 2020

DX Trends for Big Tech – Strategic Collaborative Partnerships — Futurum Tech Webcast

In this episode of the Futurum Tech Webcast, analysts Shelly Kramer and Sarah Wallace discuss digital transformation trends for Big Tech, and how strategic, collaborative partnerships are not only driving...
August 7, 2020

Cloud Announcements Indicate Continued Momentum to Cloud — Futurum Tech Webcast

In this episode of the Futurum Tech Webcast, analysts Sarah Wallace and Daniel Newman cover recent announcements from major tech brands, indicating a continued momentum to cloud. HPE, Oracle, Microsoft,...
July 22, 2020

IBM and Adobe Partner to Digitally Transform Regulated Industries

IBM and Adobe have partnered to deliver customer experience and data management in the cloud for regulated industries. Diving into the partnership objectives....
customer journey map
July 25, 2019

Customer Journey Map: Why The CIO And CMO Must Collaborate

If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know....
CIO CMO convergence
May 23, 2019

CIOs and CMOs: Achieving Convergence of Infrastructure and Analytics

CIOs and CMOs need to work together to build the right infrastructure to support their analytics needs. This article explores the CIO/CMO convergence that needs to happen....

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