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2022 B2B Digital Buyers’ Journey: Forces Shaping the Future of Enterprise Procurement

In 2019, we collaborated with SAP to understand the current trends, practices, challenges, and behaviors in relation to the digital buying of enterprise software solutions. That report, 2019 B2B Digital Buyers’ Journey: Trends, Challenges, and Predictions, offered an inside look at the shift from traditional buying cycles to whenever the need arises to meet the needs of an organization.

And then our world underwent a dramatic shift. Over the last three years, nearly every industry across every geography has changed — tremendously. And while some stability has emerged in the last year, we are still witnessing uncertainty across the economy, supply chains, and even the workforce.

In our latest report, 2022 B2B Digital Buyers’ Journey: Forces Shaping the Future of Enterprise Procurement, we once again partnered with SAP, building on the prior survey, to understand the forces that have shaped both the demand for and the process of, enterprise software procurement. We share the findings of our recent study on the subject informed by the opinions of 1,000 global decision makers, enterprise software buyers, and IT leaders.

In this research paper, you will learn:

  • The change drivers organizations are navigating
  • How leaders are stepping up
  • An exploration into how decision-making is more complex than ever
  • Why collaboration, often remote, is key
  • The changing role of the sales rep
  • The role of software demos and trials
  • A look into the future of procurement

Our research has shown that procurement teams are playing an increasingly vital role in discovering, selecting, and helping deliver the enterprise software organizations need to meet their ever-changing business requirements. For a complete dive into our current B2B digital buying trends and our predictions about the road ahead, download your copy of the 2022 B2B Digital Buyers’ Journey: Forces Shaping the Future of Enterprise Procurement, today.

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Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.