Denver, CO – August 2, 2021
BryterCX, a tech innovator providing advanced customer journey management solutions, announced today that it has secured one of the largest U.S. banks as a client this month. The bank competitively selected BryterCX due to its 17 years of deep expertise helping similar companies improve their CX. This deal further solidifies BryterCX’s position as the leading provider of customer journey management to the banking and financial services industry.
“With BryterCX, your data becomes a secret weapon and a business driver. We’ve helped companies go from disparate, disconnected, and overcomplicated journey solutions to a holistic view of the customer journey. This enables rapid and informed decision-making to improve CX and business outcomes. With how much the banking sector is changing, you can’t afford not to have the capabilities we provide,” says David Lambert, BryterCX Chief Revenue Officer.
“By enabling near real-time insights, our technology opens up a range of opportunities. Our AI capabilities help you know where to look for important insights and friction. You can then make changes to your customer journeys and monitor and adjust without the need for teams of analysts. The power is ultimately in the business user’s hands, giving leaders the capacity for rapid decision making and ROI tracking,” says Mike Flynn, BryterCX Chief Product Officer.
“We are thrilled that this leading bank has chosen BryterCX as a critical partner to accelerate its CX efforts. In today’s competitive marketplace, companies need to be able to efficiently unlock data insights so they can create better human experiences. This is where we come in, “ says Mike Torto, BryterCX CEO.
As a partner to leading companies across banking and financial services, BryterCX provides the analytical firepower to optimize journeys, helping clients solve complex problems in order to increase operational efficiency, customer satisfaction, and revenue growth. Not only that, clients experience over a 300% ROI on their investment according to a study by Forrester Research.
To learn more, visit www.brytercx.com.
About BryterCX
BryterCX is the Customer Journey Intelligence company, providing end-to-end customer journey solutions designed to take your customer experience to the next level. Comprised of journey mapping, monitoring, analytics and orchestration technologies, our flagship customer journey management platform IRIS connects your organization’s siloed data into a single, omnichannel view and provides actionable insights in near real time. Powered by two decades of journey expertise and industry-leading processes, we’ve enabled customer-focused organizations to gain significant competitive advantages, unlike any other customer experience solution.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
