Menu

Rybbon Partners with Medallia to Boost Response Rates of Surveys, Research, and Insights Communities Using Digital Incentives

Partnership helps reduce manual processes and save cost by automating the management and delivery of a wide range of digital rewards.

MCLEAN, Va., Sept. 27, 2021 /PRNewswire/ — Rybbon, a leading provider of digital rewards, today announced a partnership and the availability of a new integration module with Medallia, a global leader in customer and employee experience. The partnership provides the foundation for both parties to work together to extend and build upon the Medallia Experience Cloud platform and to participate in joint go-to-market activities. Rybbon’s integration with Medallia automates the management and distribution of incentives used in market research, employee experience, and customer experience programs, helping to reduce time-consuming and costly manual processes.

“The Rybbon automated digital rewards platform can dramatically reduce administrative time and improve response rates,” said Jignesh Shah, Head of Global Integrated Incentives at Rybbon. “It’s not unusual for our clients to see a dramatic increase in survey response rates by incentivizing respondents with a diverse selection of digital rewards.”

“Our clients are dedicated to driving loyalty and advocacy by improving the customer and employee experience,” said Steve Vierra, Executive Vice President at Medallia. “Rybbon’s powerful platform delivers rewards automatically and quickly in over 160 countries, giving our clients powerful new tools to increase participation, improve engagement, and drive employee recognition.”

The Rybbon for Medallia integration provides an out-of-the box solution allowing Medallia users to easily add Rybbon incentives to Medallia surveys. The combined offering is available now.

For more information, visit: www.medallia.com/xchange/rybbon-digital-rewards

About Rybbon
Rybbon, a Blackhawk Network Business, puts the power of rewards to work for marketers and market researchers through its extensive catalog of e-gifts from top brands. Rybbon works great for international rewards programs, with options such as prepaid rewards that work in 160+ countries. Rybbon integrates with leading platforms to make rewarding easy and automatic.

For more information, visit Rybbon at www.rybbon.net.

About Blackhawk Network
Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments.

For more information, visit Blackhawk Network at www.blackhawknetwork.com.

About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees, and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, and over video, social media, and IoT interactions, and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results.

For more information, visit Medallia at www.medallia.com.

Media Contact:
Kristy Hartman
Head of Partner Marketing, Rybbon
1-888-733-6521
[email protected]

SOURCE Rybbon

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Marvell's XConn Buy Yields a Two-Pronged Open Fabric Play Against NVLink
March 23, 2026
Article
Article

Marvell’s XConn Buy Yields a Two-Pronged Open Fabric Play Against NVLink

Brendan Burke, Research Director at Futurum, analyzes Marvell's dual PCIe 6.0 and CXL 3.0 switch launches from its XConn acquisition and what they mean for the open fabric challenge to NVLink as...
Does NVIDIA’s Physical AI Gambit with T-Mobile Redraw the Edge Compute Map
March 23, 2026
Article
Article

Does NVIDIA’s Physical AI Gambit with T-Mobile Redraw the Edge Compute Map?

Tom Hollingsworth, Research Director at Futurum, examines how NVIDIA and T-Mobile are shifting AI from the cloud to the network edge, embedding intelligence directly into 5G networks to accelerate enterprise adoption of...
Coherent's $23 Billion Growth Opportunity Lifted by NVIDIA's Optical Ambitions
March 23, 2026
Article
Article

Coherent’s $23 Billion Growth Opportunity Lifted by NVIDIA’s Optical Ambitions

Brendan Burke, Research Director at Futurum, analyzes Coherent's expanded $21 billion CPO TAM disclosed at OFC 2026 and how NVIDIA's Spectrum-6 and Kyber architectures create structural demand for co-packaged optics components....
Will AI-Driven Platformization Make Security Vendors Indispensable or Replaceable?
March 22, 2026

Will AI-Driven Platformization Make Security Vendors Indispensable or Replaceable?

Latest Research:
Closing the AIOps Gap: Why AI Insights Need Trusted Action
March 20, 2026
Research
Research

Closing the AIOps Gap: Why AI Insights Need Trusted Action

In our latest thought leadership report, Closing the AIOps Gap: Why AI Insights Need Trusted Action, completed in partnership with Red Hat, Futurum Research examines why AIOps initiatives often stop...
How Google Is Constructing the Path for AI-Generation Developers
March 13, 2026
Research
Research

How Google Is Constructing the Path for AI-Generation Developers

In this market brief by Futurum Research, in partnership with Google Cloud, we explore how Google’s approach to AI development aims to accelerate innovation, reduce friction for developers, and help...
SiTime's Titan Platform and the Importance of MEMS Resonators
March 4, 2026
Research
Research

SiTime’s Titan Platform and the Importance of MEMS Resonators

In our latest market report, SiTime’s Titan Platform and the Importance of MEMS Resonators, completed in partnership with SiTime, Futurum Research examines how Titan’s miniaturization, integration, and resilience advantages could...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.