MOUNTAIN VIEW, Calif., July 14, 2021 /PRNewswire/ — CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced today its integration with Shopify, a leading global commerce company that empowers business owners to build online stores and sell products. CleverTap customers will be able to use real-time Shopify data to create segments and personalize campaigns when building any web campaign in the CleverTap platform
The Shopify plug-in allows customers to send campaigns from a Shopify-powered website, including web push notifications, web pop-ups, and exit intents. Accounts integrated with Shopify now have the ability to send web push notifications through CleverTap without any manual integration, allowing for even more personalization for customers to segment based on past behavior or personalize with event properties.
“This integration takes real-time campaign customization to the next level,” said Dave Dabbah, CMO of CleverTap. “With Shopify’s industry expertise and core functionalities, on top of CleverTap’s own best-of-breed platform, we’ll be able to drive increased sales and retention for our customers with data-driven communications.”
The integration will further empower brands to seamlessly create campaigns without any coding or backend integrations. With access to more than 15 events (or core actions supported by Shopify) and 50 event properties (or attributes of a particular event), customers will be able to achieve maximum campaign personalization.
As of May 2021, Shopify powers over 1.7 million businesses in approximately 175 countries and is trusted by brands such as Kraft Heinz Co., Whole Foods, Gymshark, Penguin Books, Fitbit, and many more. With this new strategic partnership, CleverTap further strengthens its commitment to delivering dynamic mobile marketing to its global customer base.
To learn more about CleverTap, visit clevertap.com.
About CleverTap:
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 10,000 apps—including Vodafone, Sony, MercedesBenz.io, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and is headquartered in Mountain View, CA with regional offices in Amsterdam, Singapore, Dubai, and Mumbai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.
SOURCE CleverTap
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
