Insights & Feedback News from Alchemer, Alida, Limeade, Rison Software, and Others

SMS Surveying, Reputation Management, and AI Are Focus Areas

Customer Insights and Feedback announcements

Alchemer Integrates with Microsoft Teams

Alchemer has expanded its list of available integrations, announcing the launch of a Microsoft Teams integration. This will allow the automation of customer and employee feedback directly into Teams channels. Closing the loop is easy and fast, with the ability to automatically send alerts within Teams channels.

“Our product strategy is to be action-forward, agile, and accessible to help customers immediately act on feedback,” says Peter Zaidel, Director of Product Management at Alchemer. “Our Microsoft Teams integration is an important component in that strategy, allowing our customers to respond to feedback more quickly and efficiently.”

The Alchemer Microsoft Teams integration also includes a “card actions” feature that allows Alchemer users to create and configure card actions (buttons within the Teams message), which makes collaboration, survey testing, and action easier. Stakeholders can leave comments within the Microsoft Teams channel, simplifying survey creation.

Alida Launches Conversational Surveys

Alida’s Fall 2022 product release introduced a new Conversational Surveys product, which allows for a conversational style type of survey delivered via SMS.

“Today’s release continues to show Alida’s innovative promise and further strengthens our place as a visionary leader in the customer experience market,” says Riaz Raihan, President of Products and Engineering, Alida. “In today’s climate, it’s imperative that businesses leverage tools that allow them to meet their customers faster where they are.”

Some benefits of the new solution include:

  • Reaching a broader section of audiences
  • Increased response rates via an enhanced respondent experience
  • A more modern experience within Alida’s Surveys and Community, with tools such as highlighter, media player, multiple choice grids in tables, and multiple options for single choice grids
  • Responses can be provided in the respondent’s preferred language, using a language selector menu
  • Streamlined workflow with an improved admin experience
  • Actions can be distributed to specific roles across the organization
  • New data filters (date, digital channel, distribution, and device) for improved insights

Healthcare-Focused Reputation Management Launched by Feedtrail

Feedtrail has introduced a Reputation Management module for healthcare organizations and their providers that rounds out the company’s XM platform. This module brings together external and internal feedback for a more complete view of patient experience (PX). Actions can be taken such as funneling promoters to public review websites, responding to reviews in real time, and analyzing the online reputation data and creating reports from within the Feedtrail platform.

“Incorporating powerful reputation management tools into our platform was a clear next step to help our customers manage all of their experience feedback channels in one place,” said Paul Jaglowski, Chief Strategy Officer at Feedtrail. “Our clients have long trusted Feedtrail to engage patients for real-time, actionable responses to their experiences, and now they can also facilitate how patients share those experiences publicly to benefit their organization.” 

VirtlX (Rison Software) Introduces AI for Deeper Insights

VirtlX, a Rison Software product, now has AI to eliminate laborious data analysis and provide more in-depth insights for both CX and EX. The VirtlX Callidus AI module uses two models:

  • Data Classification: Allows for the classification of data into two categories. As an example, positive or negative sentiments can be predicted, offering differentiated insight into strengths and weaknesses.
  • Value Prediction: Allows for the prediction of a future numeric value from data (regression). As an example, an employee experience index can be predicted for future months, allowing the opportunity to take action to improve a potentially negative downturn.

VirtlX is a customizable SaaS solution that can analyze customer and employee feedback in real time. The solution also has applications for market research, employee engagement, and manager and employee performance assessments using 360-degree peer and appraisal reviews, as well as helping companies be proactive with compliance and training.

Executive Appointments

  • Reputation has appointed Liz Carter as its new global CMO. Carter has more than 25 years of marketing, business strategy, and events management experience and previously led ServiceMax’s global marketing function. “Liz is a talented leader who will help our organization continue to strengthen our brand awareness and market position. Her background within the tech industry is the type of experience that I believe will greatly benefit Reputation as it continues its next phase of growth,” says Joe Fuca, CEO of Reputation, “I am delighted to welcome her to our executive team, we are lucky to have her join our organization.” 
  • Dave Smith has been promoted from General Manager of the TINYpulse division, to President and COO of Limeade, reporting into CEO Henry Albrecht. “Dave is a highly respected and recognized leader in the SaaS industry,” Albrecht says. “He brings decades of experience in designing and integrating business systems for profitability and growth while building high performance cultures. Over the past fourteen months, Dave has proven to be an influential voice to our board and in our company. He understands our business and customers and embodies our unique culture which will enable him to easily shift into this new role.” Smith has over 25 years of experience leading large global teams and growing SaaS companies through periods of cross-enterprise transformation, including at PayScale and CareerBuilder.
  • Emplifi announced two executive appointments as Ken Smith joins as Chief Revenue Officer and Vijayanta Gupta as Chief Growth Officer. “I’m excited to add both Ken and Vijayanta to Emplifi’s leadership team. Between them, they bring extensive experience building and scaling revenue at high-growth software companies,” says Emplifi CEO Mark Zablan. “Whether it’s through building impactful relationships with our customers, investing in hiring and retaining the right talent, or through strategic investment in partnerships, I’m confident that Ken and Vijayanta bring the right skill sets to help us scale Emplifi’s business to the next level.”

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Cloud Enterprise
April 30, 2026
Article
Article

Microsoft’s Xbox Slide Puts Pressure on Cloud and Enterprise Ambitions

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, analyzes how Microsoft's sharp Xbox contraction is forcing the company to lean harder on cloud and enterprise software as lifelines for...
Agentic AI
April 30, 2026
Article
Article

Will Workday’s Agentic Power-Up with External Service Orchestration Build More Pan-Enterprise Credibility?

Guy Currier, Chief Analyst, Visible Impact & Research Director, Ecosystems, Channels, & Marketplaces at Futurum: Workday's agentic AI strategy, powered by Sana integration and guardrails-first design, positions it to challenge Microsoft and...
Arm AGI CPU
April 30, 2026
Article
Article

Arm AGI CPU Goes to Market via Supermicro and Verda at 2026 OCP EMEA Summit

Brendan Burke, Research Director at Futurum, examines how OCP standards enable Supermicro and Verda to deploy integrated Arm-NVIDIA platforms optimized for agentic AI workloads....
Automotive Industrial Momentum
April 30, 2026
Article
Article

NXP’s Q1 2026: Can Automotive and Industrial Momentum Outrun Semiconductor Volatility?

Olivier Blanchard, Research Director & Practice Lead, Intelligent Devices at Futurum, NXP Semiconductors leveraged automotive and industrial momentum to deliver a 12% year-over-year revenue surge in Q1 2026, despite broader market volatility....
Latest Research:
April 29, 2026

Orbital Computing Can Reach $1 Trillion Addressable Market by 2030

The rise of orbital computing, driven by massive AI workload demand (300 GW by 2030) and the crisis of terrestrial grid connection delays, presents a trillion-dollar market opportunity. Futurum Research...
Closing the AI Confidence Gap: Cloud-Native Security as a Key to Agentic AI Adoption
April 23, 2026

Closing the AI Confidence Gap: Cloud-Native Security as a Key to Agentic AI Adoption

In our latest market report, Closing the AI Confidence Gap: Cloud-Native Security as a Key to Agentic AI Adoption, completed in partnership with Google Cloud, Futurum Research explores how enterprises...
Gemini Enterprise: Governing and Scaling the Agentic Enterprise
April 23, 2026

Gemini Enterprise: Governing and Scaling the Agentic Enterprise

In our latest market report, Gemini Enterprise: Governing and Scaling the Agentic Enterprise, completed in partnership with Google Cloud, Futurum Research examines the operational, governance, and lifecycle requirements for scaling...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.