Market research agencies will now be able to offer clients fully white-label, integrated voice of the customer (VoC) programs hosted on the Forsta technology platform. Forsta, a provider of both employee experience (EX) and CX solutions, has long supported market research professionals with end-to-end research tools, such as survey platforms, sample and panel management, data collection, analysis, and reporting. The company has now developed the Human Experience (HX) Partner Program to allow plug-and-play ease to market research agencies seeking to augment their services and capitalize on the growing desire to integrate CX and VoC.
Through this partner program, agencies will have the ability to offer corporate clients:
- Data collection through various channels (including, but not limited to, digital, native mobile, SMS, and website)
- Reports on data in agency and client customized views
- Trend identification to drive action and business outcomes
- Access to a dedicated Partner Manager, CX consultants, solution architects, a CX implementation team, sales enablement, training, certifications, and additional options.
“Market research is evolving, as new technologies and consumer behaviors emerge that provide innovative ways to engage with customers to gain valuable insights, and market research agencies need to quickly expand their offerings to stay ahead of this change,” says Tobi Andersson, Managing Director, Market Research, Forsta.
“Forsta has a successful track record of partnering with our enterprise CX and EX customers to white-label our technology, and we’re excited to now extend this partnership opportunity to market research agencies,” says Giles Whiting, Managing Director, VoC/E, Forsta. “It’s a great way to empower our customers to serve their clients in more holistic manner, without introducing any new brands or service agreements.”
Forsta has over 2,500 customers in more than one hundred countries. The company was formed from the combination of three companies – Confirmit, FocusVision and Dapresy – and was acquired by Press Ganey in April 2022.
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
