LONDON (September 22, 2021)—InMoment®, the leading provider of Experience Improvement (XI)™ solutions, is the selected Customer Experience (CX) partner for global fashion retailer, Primark, supporting the brand to improve customer experience, increase customer loyalty, retention and repeat business.
Primark is an international retailer that offers the latest fashion, beauty and homeware at the best value on the high street. They operate in 400 stores in thirteen countries across Europe and most recently, America. Obsession with price and value for money means that Primark customers are able to shop the latest trends without breaking the bank. The aim for the team at Primark is to provide the best product for the best price and create the best experience for their customers.
Primark partnered with InMoment to understand what brings their customers back, and make improvements to customer experiences that encourages their customers to shop more. By focusing on what customers are saying in real time, and being able to gauge their tone of voice (sentiment), Primark has the ability to quickly understand what customers like and take action to improve the experience for future shopping trips.
Philip Clarke, Analytics and Reporting Manager at Primark, said “We needed a company with expertise and knowledge of customer experience in the retail industry and InMoment was the right fit for us. Their focus on continuously developing technical innovations to their software means that Primark will also benefit and be at the forefront of competition.”
Primark is able to operate their CX program at scale, in different locations and languages across the globe, leveraging the InMoment XI platform and its text and sentiment analysis. Primark continues to expand into new markets and with the help of InMoment, they are able to understand the experience of new customers quickly.
About InMoment
Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com
###
CONTACT: Rebecca Sanghera, InMoment, rsanghera@inmoment.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
