Menu

Deloitte Digital Launches New SAP® Customer Experience Offerings on Hux Platform

New offerings enable a streamlined purchase process and accelerated implementation for clients

NEW YORK, August 4, 2021—Deloitte Digital, a leading Experience Consultancy, today announced it has signed an original equipment manufacturer (OEM) agreement with SAP that will integrate SAP® Customer Experience solutions into its new Hux series of customer experience offerings. The first offering, Hux Direct Selling, will target direct selling followed by a series of bundled solutions. The offering will help make it easier for clients to purchase, implement, and operate the advanced software tools and capabilities needed to deliver a superior customer experience. Each offering will be tailored to the specific needs of individual industries, drawing from Deloitte’s deep experience delivering customer experience solutions that target industry-specific challenges.

Hux is Deloitte Digital’s proprietary Customer Experience platform that integrates data, decisioning, and orchestration technologies. The new offerings are designed to address two core needs frequently cited by organizations seeking to improve their customer experience with SAP tools: efficiency and speed. Hux solutions allow organizations to purchase a range of pre-integrated solutions and tools selected specifically for the challenges of their industry, which can require fewer resources and less time to assemble the capabilities they need on their own. Organizations can purchase these capabilities from Deloitte helping to reduce the time and effort required for negotiations with multiple providers. Once purchased, these solutions can be implemented quickly to help deliver business value faster, owing to the pre-integration of package components and Deloitte’s deep experience in implementing these solutions.

“Today’s announcement makes it easier for our clients to get the advanced capabilities they need to begin delivering a truly differentiated experience for their customers, faster,” said Scott Mager, principal, Deloitte Consulting LLP, and Deloitte Digital’s, Advertising, Marketing and Commerce offering lead. “SAP’s original equipment manufacturer program is a smart way for us to deliver the power of SAP Customer Experience solutions to clients in a streamlined manner, giving them a single point of contact for their customer experience-focused software needs, from purchase to integration and ongoing support.”

“We’re thrilled to collaborate with Deloitte through our OEM program for these innovative customer experience solutions to clients,” said Geert Leeman, chief revenue and operating officer for Customer Experience, SAP. “Deloitte has the deep, practical, industry-level experience to put SAP capabilities to work in ways that benefit enterprise organizations. We can’t wait to see the value clients can achieve with these powerful packages.”

“When it comes to delivering a superior customer experience, direct sales organizations face a particularly challenging set of issues and relationships,” said Mager. “We know the industry well and are able to use that knowledge to bring these companies the power of SAP Commerce and SAP Customer Data Platform solutions in a way that is finely tuned to their issues.”

Deloitte received a 2021 SAP Pinnacle Award for Customer Experience Partner of the Year—Large Enterprise to recognize its contributions in this space.

Deloitte will begin offering Hux – Direct Sales to clients immediately. For more information about this offer, visit our website.

Deloitte Digital helps companies create new growth by elevating the human experience — with connected ideas, technology and talent. Our ambition is to make the best customer-oriented organizations in the world. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, our culture, our society and our planet. Visit www.deloittedigital.com or follow Deloitte Digital on LinkedIn or Twitter to learn more.

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace—delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 330,000 people worldwide connect for impact at www.deloitte.com.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Karpathy’s Thread Signals AI-Driven Development Breakpoint
December 30, 2025
Article
Article

Karpathy’s Thread Signals AI-Driven Development Breakpoint

Mitch Ashley, VP and Practice Lead for Software Lifecycle Engineering at Futurum, examines why industry researcher Andrej Karpathy’s X thread signals a breakpoint in AI-driven software development and what it means for...
CIO Take Smartsheet's Intelligent Work Management as a Strategic Execution Platform
December 22, 2025
Article
Article

CIO Take: Smartsheet’s Intelligent Work Management as a Strategic Execution Platform

Dion Hinchcliffe analyzes Smartsheet’s Intelligent Work Management announcements from a CIO lens—what’s real about agentic AI for execution at scale, what’s risky, and what to validate before standardizing....
Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth
December 22, 2025
Article
Article

Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth?

Keith Kirkpatrick, Research Director with Futurum, shares his insights on Zoho’s latest finance-focused releases, Zoho Spend and Zoho Billing Enterprise Edition, further underscoring Zoho’s drive to illustrate its enterprise-focused capabilities....
Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers
December 19, 2025
Article
Article

Will IFS’ Acquisition of Softeon Help Attract New Supply Chain Customers?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into IFS’ acquisition of WMS provider Softeon, and provides his assessment on the impact to IFS’s market position and the overall industrial AI...
Latest Research:
TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance
December 18, 2025

TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance

In our latest Analyst Insight Report, TAE Technologies: America’s Answer to Fusion Energy—And Why It Matters for AI Dominance, completed in partnership with TMTG, The Futurum Group covers the critical...
Dell’s Strategic Convergence How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO
December 9, 2025
Research
Research

Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO

In our latest market brief, Dell’s Strategic Convergence: How Innovation in Sustainable Product Design Delivers Quantifiable ROI and Reduced TCO, completed in partnership with Dell Technologies, Futurum Research explores how...
The Future of AI-Driven Service Operations
December 9, 2025
Research
Research

The Future of AI-Driven Service Operations

In our latest market brief, The Future of AI-Driven Service Operations, completed in partnership with Zendesk, Futurum Research explores the demand drivers behind AI-enabled service transformation and the ways organizations...

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.