Birlasoft Announces a Global, Strategic Partnership with Freshworks Inc.

The partnership will help global enterprises nurture and supplement their digital transformation programs, by delivering enhanced customer experience management services

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Pune, Noida (India) and Edison, NJ (USA)
September 7, 2021

Birlasoft Ltd [BSE: 532400, NSE: BSOFT], part of the USD 2.4 billion diversified CK Birla Group, a global enterprise digital and IT Services, and Freshworks Inc., a leading software company empowering businesses to delight their customers and employees announce their global, strategic partnership aimed at helping enterprises provide enhanced customer experience management services to customers through new-age digital transformation solutions.

Birlasoft will partner with Freshworks to provide businesses with products to delight their customers and employees. Freshworks takes a fresh approach to building and delivering software for customer relationship and IT service management that is affordable, quick to implement, and designed for the end-user. Birlasoft is committed to bringing digital-first solutions to our clients to expand business capabilities and improve the end-user experience by integrating the best-of-breed solutions from partners like Freshworks into our offerings.

For over 30 years, Birlasoft has been at the forefront of delivering enterprise digital and cutting-edge IT services for global enterprises. Over the past decade, the organization has made a name for itself in developing industry-focused solutions which help reduce time-to-market for its clients and enable them to meet their business goals. Our ‘Digital in Everything’ strategy, coupled with the near-constant focus on innovation, and our Challenger Spirit have helped Birlasoft become a potent force for enterprises on the lookout for transformation partners to help raise their Enterprise to the Power of Digital™.

Ashutosh MankarVice President, Infrastructure and Cloud Technology Services, Birlasoft, said, “The past few years have seen enterprises put a premium on their digital transformation plans, considering the speed of digital adoption within the business ecosystem and the ROI it can deliver for enterprises. Our strategic partnership with Freshworks Inc. will act as a safe springboard for customers who are keen to reimagine customer experiences, strengthen relationship management, and reap benefits from agile digital transformation programs.

We take a fresh approach to building software that helps businesses of all sizes easily delight their customers and employees. Birlasoft’s expertise in creating world-class digital transformation solutions makes them a natural partner for our modern customer relationship and IT service management software,” said Hervé Danzelaud, Vice President of Global Channels and Alliances, Freshworks.

This partnership will focus on developing capabilities and innovative, niche-industry solutions to help enterprise clients address their transformation challenges and drive value and success at scale.

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. For more information visit www.freshworks.com.About BirlasoftBirlasoft combines the power of domain, enterprise, and digital technologies to reimagine business processes for customers and their ecosystem. Its consultative and design thinking approach makes societies more productive by helping customers run businesses. As part of the multibillion-dollar diversified CK Birla Group, Birlasoft with its 10,000 engineers, is committed to continuing our 159-year heritage of building sustainable communities.

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

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