Top Trends In AI This Week: October 9, 2023

Top Trends In AI This Week: October 9, 2023

Introduction: Generative AI is widely considered the fastest moving technology innovation in history. It has captured the imagination of consumers and enterprises across the globe, spawning incredible innovation and along with it a mutating market ecosystem. Generative AI has also caused a copious amount of news and hype. To avoid AI FOMO and find the right path, the wise will pay attention to trends and not be distracted by every announcement and news byte.

Here are the top trends in AI this week:

Large Language Model and Foundation Model Mania Continues

The Trend: Large language models (LLMs) and foundation models continue to mutate. New players continue to enter the market, and alliances between model vendors and other players are forming.

  • Mistral AI offers free LLM: Mistral’s 7B model is generally available under a freemium business model. Mistral says its “small” LLM offers similar capabilities to Llama 2 at lower compute costs.
  • Researchers launch Phi-1.5, an LLM that is cheaper and faster: “By generating curated, high quality, synthetic data using existing LLMs (in this case, OpenAI’s ChatGPT) and training a new model on this, the researchers are able to achieve results comparable to leading LLMs at a fraction of the cost and training time.”
  • Imbue LLM claims to build models that robustly reason: “We believe reasoning is the primary blocker to effective AI agents,” Imbue wrote in the blog post. “Robust reasoning is necessary for effective action. It involves the ability to deal with uncertainty, to know when to change our approach, to ask questions and gather new information, to play out scenarios and make decisions, to make and discard hypotheses and generally to deal with the complicated, hard-to-predict nature of the real world.”
  • AWS, Microsoft, and Google Cloud: Tying Up LLMs: On September 25, Amazon announced what it is calling a strategic collaboration with foundation model player Anthropic. Anthropic will use Amazon Web Services (AWS) as its primary cloud provider; employ AWS Trainium and Inferentia chips to build, train, and deploy future foundation models; and provide AWS Bedrock customers with access to future generations of its foundation models. Amazon will invest up to $4 billion in Anthropic, have a minority ownership position in the company, and have access to Anthropic models to incorporate into Amazon projects. Amazon’s $4 billion investment in Anthropic follows Microsoft’s $10 billion investment in OpenAI, announced in January.

Analyst take: LLM and foundation models continue to remain the center of the generative AI universe. There is so much potential with these models and yet there continue to be challenges, and consequently, it is a sector that is completely unsettled. These models are mutating, evolving. These models are becoming “smaller” as to run more efficiently and more narrowly focused and produce more accurate, more secure results. More providers, with both open source and private options, are entering the marketplace. Now is a time when enterprises should explore and sandbox, secure deals for LLM access, but remain as flexible as possible – locking in long term to any LLM at this point would be shortsighted.

Enterprise DIY Dilemma

The Trend: The classic dilemma for enterprise is making decisions about outsourcing versus building and maintaining in-house systems. As such, the AI lifecycle presents a significant challenge.

Analysts Take: Although the LLMs and foundation models are mutating, once the market normalizes, they will not be a core differentiator. Enterprises are realizing the core differentiator will be the ability to leverage their proprietary data using foundation models.

To do so, enterprises need access to their data, and they must decide how to run the AI compute against that data. AI compute, model training, and model inference have become the heaviest compute workloads. So, where is that compute workload best handled, in house or in the cloud? In house would typically require on-premises data center and supercomputer capabilities including graphics processing units (GPUs), etc. Chips to run AI, particularly GPUs, are in very short supply.

Aside from compute workloads, more enterprises are thinking about their data management and data governance – where to store it, how to federate it, what data is leverageable for AI and what is not.

With all this in mind, enterprises are contemplating where to run their AI workloads and where to keep their data. Arguments are emerging that some enterprises will be able to run and manage all of this on premises more economically than they could by leveraging cloud compute and cloud data storage. At this point, it is difficult to say whether AI will stymie the overall broad market trend that has shifted toward cloud computing. Regardless, enterprises are weighing the economics and impact of how much AI they will house.

Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.

Other insights from The Futurum Group:

Top Trends in AI This Week: August 25, 2023

AWS, Microsoft, and Google Cloud: Tying Up LLMs

Generative AI War? ChatGPT Rival Anthropic Gains Allies, Investors

Author Information

Based in Tampa, Florida, Mark is a veteran market research analyst with 25 years of experience interpreting technology business and holds a Bachelor of Science from the University of Florida.

Related Insights
Autonomous Enterprise
April 24, 2026

Will ServiceNow and Google Cloud’s AI Agent Alliance Disrupt the Autonomous Enterprise Race?

ServiceNow and Google Cloud partnered to deliver AI agent solutions for autonomous enterprise operations, targeting 5G, retail, and IT sectors while raising concerns about vendor lock-in and scalability....
Google's $750M Partner Bet Resets the Agentic Channel Playbook
April 24, 2026

Google’s $750M Partner Bet Resets the Agentic Channel Playbook

Tiffani Bova at Futurum examines Google's $750M agentic AI partner commitment and new alliance formations with Accenture, Deloitte, Salesforce, and Vista Equity that reset channel program expectations....
Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark
April 24, 2026

Pegasystems Q1 FY 2026: Cloud ACV Nears $1 Billion Mark

Keith Kirkpatrick, Research Director with Futurum Research analyzes Pegasystems' Q1 FY 2026 earnings, focusing on Pega Cloud ACV growth nearing $1 billion, Blueprint AI's pipeline impact, and the enterprise AI...
Going Beyond the Data Graveyard With Google’s Agentic Data Cloud as the New Semantic Core for Agentic AI
April 24, 2026

Going Beyond the Data Graveyard With Google’s Agentic Data Cloud as the New Semantic Core for Agentic AI

Brad Shimmin, Analyst at Futurum, shares his insights on Google's new Agentic Data Cloud. See how this shift from passive storage to active intelligence helps organizations ditch manual data plumbing...
ServiceNow Q1 FY 2026 Results Raise Full-Year Subscription Outlook
April 24, 2026

ServiceNow Q1 FY 2026 Results Raise Full-Year Subscription Outlook

Futurum Research at The Futurum Group reviews ServiceNow Q1 FY 2026 earnings, focusing on AI product adoption, security expansion through acquisitions, and what embedded AI packaging means for enterprise workflow...
Can Large Language Models Be Trusted in Real Clinical Conversations?
April 24, 2026

Can Large Language Models Be Trusted in Real Clinical Conversations?

A new analysis benchmarks large language models on real clinician conversations, revealing critical safety insights as healthcare organizations rapidly adopt generative AI—findings that will shape enterprise strategies and regulatory approaches....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.